Key Deliverables / Principal Accountabilities:
- Create well-researched content on the allocated topics as part of the monthly calendar.
- Incorporate the feedback received from editor and business executive, as necessary to improve content quality.
- Keep proactive track of content performance based on Google Web Analytics in terms of the defined KPIs and take ownership of collating monthly/quarterly content performance reports for assigned product categories
- Function as the primary touchpoint between content writers and business executives to maintain seamless delivery of content.
- Manage day-to-day assignment and delivery of all tasks for Content Writers/Sr. Content Writers as per the defined quality standards and timelines.
- Mentor team members including Content Writers, Sr. Writers and ATLs and nurture their technical and soft skills.
Desired Candidate Profile (Qualification, Experience & Skills required):
Desired Experience:
- The ideal candidate should have minimum 9+ years of experience in writing
- 3+ years in mentoring team of Content Writers/Sr. Content Writers.
- Preferably, have a flair for technology and experience in building high-quality content for websites, blogs, articles, case studies, white papers, thought leadership content, e-books, etc. to help drive the marketing goals for Enterprise software and services business.
- Experience/exposure to enterprise software businesses is highly preferred.
Qualifications:
- Preferred B.Tech. (Computer Science) /BCA /MCA, with 9+Years (minimum 3 Years Team handling experience) in writing Information and Computer Technology (ICT)-related content.
- Minimum 60% Marks in class X & XII
Key Skills:
- Strong grasp on English language, usage, structure, styles, and writing principles to develop high quality, error-free and engaging content
- Extensive experience of writing content to support marketing & sales of software and services
- Technology blogging experience would be a key differentiator
- Experience in writing for native US and UK audiences
- Deep understanding of content marketing principles, approach and execution
- HubSpot Content Marketing or similar certification
- Analytical ability to research & conceptualize new content ideas and enhance existing content
- Should be able to work and deliver quality content in a fast-paced and dynamic environment
- Should have experience of handling and mentoring writers/senior writers.
- Comfortab
