- Scheme Repository & Database Management
- Goal: To build and maintain a Source of Truth for all Government Schemes (Central & State).
- Scheme Mapping: Categorize schemes by eligibility (Age, Income, Occupation, Caste) to ensure the App's Matching Logic works for the user.
- Feature Phone Optimization: Create Short-Text versions of complex policies that can be delivered via SMS or IVR for feature phone users.
- Accuracy Audit: Regularly verify that scheme links, nodal officer contacts, and application deadlines are 100% current.
- Impact Analysis & Survey Integration
- Goal: To use survey data to find Benefit Gaps (people eligible for schemes but not receiving them).
- Data-Driven Insights: Analyze survey responses to identify which segments of the population are missing out on specific benefits (e.g., 70% of surveyed farmers in Bihar haven't claimed PM-Kisan).
- Smartphone vs. Feature Phone Strategy: Segment data to see how different users consume policy info and adjust the narrative (Visual infographics for Smartphones vs. Simple Audio/Text for Feature Phones).
- Trend Tracking: Monitor socio-economic shifts in survey data to recommend new policy focus areas for the platform.
- Policy Translation & Communication
- Goal: To turn Government Language into Citizen Language.
- Narrative Simplification: Translate complex legislative updates into simple What this means for you summaries.
- Advocacy Content: Develop reports and presentations that highlight the real-world impact of the App's intervention in scheme delivery.
- DRC Training: Create Cheat Sheets for DRC agents so they can answer subscriber queries about schemes accurately and confidently.
- Policy Version Control (Tracking Changes)
Goal: To ensure no user is ever given outdated or Expired policy information.
Change Log Maintenance: Maintain a master record of policy amendments, budget increases, or changes in eligibility criteria.
Proactive Notification: Trigger Alerts for App users whenever a major change happens in a scheme they are interested in.
Historical Tracking: Record the evolution of key policies to analyze long-term impact on the subscriber base.
Disseminate appropriate information about changes to a App users in a simple manner
- Notification Effectiveness & Follow-up
Objective: Identify reasons for unsuccessful notifications and take corrective action.
Call sample users to check app installation status.
Document findings and share with relevant teams.
Measurement Criteria:
Resolution of notification issues.
Feedback accuracy.
- New Scheme Identification through Market Research
Objective: Conduct market research to identify new schemes and update them in the app.
Perform market research to identify new schemes.
Update identified schemes in the app.
Measurement Criteria:
Number of new schemes identified and updated.
Relevance and impact of new schemes
- Scheme & Survey Promotion New Users
Objective: Analyse new user profiles and implement personalized scheme notifications to enhance engagement.
Key Activities:
Study new user profiles.
Create and send scheme notifications.
Measurement Criteria:
Conversion rate from notifications.
Timeliness of notification delivery
- Campaign Management Enquiry Handling
- Objective: Design and execute first-level campaigns based on user enquiries received through the Admin portal.
- Check user enquiries received from the Admin portal.
- Create 1st-level campaigns for enquiries received.
- Measurement Criteria:
- Number of campaigns created.
- Turnaround time for campaign creation.
- Response Campaign Development
- Objective: Analyze disposition reports, research user needs, and create second-level response campaigns.
- Review DRC Disposition report of previous campaigns.
- Research and create response campaigns for user enquiries.
- Coordinate with IT Production Team to assign responses to DRC Telecallers.
- Measurement Criteria:
- Quality and relevance of response campaigns.
- Timely coordination with IT team.
- Scheme Promotion Existing Users
- Objective: Drive state-wise promotion of flagship schemes to eligible existing users through targeted notifications.
- Identify eligible users state-wise.
- Execute notifications for flagship schemes.
- Measurement Criteria:
- Coverage of eligible users.
- Engagement rate from notifications.
Benefits
- Competitive salary and benefits package
- Opportunity to make significant contributions to a dynamic company
- Walking distance from Chakala metro station, making commuting easy and convenient.
At Axis My India, we value discipline and focus. Our team members wear brand on sleeves, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply.
