About the Organisation
Loch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing, and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.
Role Overview
The Subreddit Growth Strategist will own the end-to-end growth and engagement strategy for Loch's Reddit presence. Working closely with the marketing and content teams, this role is responsible for building an active, high-quality subreddit community, driving subscriber growth, and maintaining a healthy, moderated environment that reflects the organisation's values. The Subreddit Growth Strategist will serve as the primary community voice on the platform — participating genuinely in discussions, programming community events, and translating community insights into actionable intelligence for internal stakeholders.
This is a platform-native role. The successful candidate will be a genuine Reddit user with a deep understanding of community culture, content dynamics, and what drives meaningful engagement on the platform.
Key Responsibilities
- Own subscriber and Monthly Active User (MAU) growth targets; develop and execute a rolling content and engagement calendar.
- Seed high-quality posts, initiate discussions, and actively participate in threads as an authentic community voice.
- Design and run community activation programs including AMAs, themed discussion threads, weekly prompts, and community challenges.
- Recruit, onboard, and manage a moderation team; establish community rules, tone guidelines, and escalation protocols.
- Identify, recognise, and retain top contributors through ambassador programs, flair systems, and structured engagement initiatives.
- Monitor community sentiment and surface structured insights to the marketing and product teams on a regular basis.
- Collaborate with the content and brand teams to integrate Reddit into the broader marketing and communications strategy.
- Track and report weekly on core community KPIs including subscriber growth, engagement rates, moderation queue performance, and contributor retention.
- Coordinate sponsored AMAs and partnership activations in compliance with Reddit's advertising guidelines.
- Conduct A/B testing on post formats, posting schedules, and community incentive structures to optimise engagement outcomes.
Key Deliverables
- Subscriber growth rate of 15% month-on-month, sustained across the first two quarters in role.
- DAU/MAU ratio above 20% within six months of appointment.
- Moderation queue response time maintained below two hours at all times.
- New member 30-day retention rate above 50% within the first quarter.
- Weekly KPI reporting dashboard live and shared with leadership within the first 30 days.
- Minimum of one major community activation event (AMA, themed week, or campaign) delivered within the first 90 days.
- End-of-year review demonstrating measurable improvement across all core community health metrics.
Required Skills and Attributes
- Demonstrated experience managing or growing a Reddit community, with measurable outcomes in subscriber growth and engagement.
- Deep, practical understanding of Reddit culture, karma dynamics, community norms, and content moderation practices.
- Hands-on experience with Reddit's native moderation tools including AutoModerator, mod logs, community insights, and traffic analytics.
- Strong analytical capability; able to interpret community data, identify trends, and translate findings into actionable recommendations.
- Excellent written English with the ability to communicate in a genuine, platform-appropriate voice across different community contexts.
- Organised and self-directed, with the ability to manage multiple workstreams and priorities concurrently without close supervision.
- Sound understanding of content strategy principles and experience developing and executing content calendars.
- Ability to work collaboratively across marketing, content, and product teams in a fast-paced environment.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Three or more years of experience in community management, social media strategy, or a closely related role.
- Demonstrated track record of growing an online community, with verifiable examples of engagement outcomes.
- Experience with third-party Reddit tools such as Modmail and Crowd Control is an advantage.
- Prior exposure to Reddit's advertising platform or sponsored content programs is an advantage.
Compensation
Commensurate with experience.
Employee Benefits
- Four weeks paid annual leave.
- Health insurance coverage.
- Provident Fund contributions per Indian regulations.
- Performance-linked bonus subject to eligibility and company policy.
Compliance and Confidentiality
The Subreddit Growth Strategist is required to operate exclusively within approved systems and platforms as directed by Loch. All client and organisational data must be handled in strict accordance with Loch's data handling protocols. Any client-facing outputs must be subject to appropriate review and oversight prior to delivery. The role holder must maintain confidentiality of all client, commercial, and operational information at all times.
Probation
This role is subject to a three-month probation period. Confirmation of employment is subject to satisfactory performance during this period.
