Student Counselor

BS Eduworld

Company: BS Eduworld Pvt Ltd

Department: Admissions / Student Counselling

Position: Student Counsellor / Education Counsellor

Location: Delhi NCR / [Office Location]

Employment Type: Full-Time

Required Experience: 2+ years

Reporting To: Sales Head / Business Head

About the Role

BS Eduworld is looking for a Student Counsellor who will guide prospective students and working professionals regarding suitable academic programmes, eligibility, admission procedures, university options and programme-related queries.

The counsellor will be responsible for lead conversion, regular follow-ups, counselling and admission closure, while maintaining a professional and student-focused approach.

Key Responsibilities

1. Student Counselling

• Counsel students and working professionals regarding available programmes.
• Understand the candidate's educational background, career goals and requirements.
• Explain programme structure, eligibility, duration, admission process and applicable fees.
• Provide accurate information about universities, programmes and documentation requirements.
• Help candidates identify programmes appropriate to their stated academic and professional objectives.
• Address student queries through calls, WhatsApp, email and other communication channels.

2. Lead Management

• Handle leads generated through website, Google Ads, Meta Ads, WhatsApp, calls, referrals and other channels.
• Make timely calls to new leads.
• Qualify leads based on programme interest, eligibility, location, experience and requirements.
• Maintain accurate lead status in the CRM.
• Ensure no qualified lead remains unattended.
• Follow up consistently with prospective students.

3. Admissions & Conversion

• Guide candidates through the complete admission journey.
• Explain application and documentation requirements.
• Coordinate with the admissions/operations team for application processing.
• Follow up until the candidate completes the required admission formalities.
• Maintain accurate records of applications, conversions and pending cases.
• Work towards assigned monthly admission/revenue targets.

4. CRM Management

• Update every interaction with the student in the CRM.
• Maintain accurate lead stages such as:
• New Lead
• Contacted
• Interested
• Counselling Done
• Follow-up
• Application Started
• Documents Pending
• Admission Confirmed
• Not Interested
• Lost
• Maintain follow-up dates and next-action reminders.
• Ensure CRM data is updated on a daily basis.

5. Follow-Up Management

• Conduct systematic follow-ups through calls, WhatsApp and email.
• Understand reasons for delayed decisions.
• Provide additional information required by prospective students.
• Reconnect with old and inactive leads where appropriate.
• Maintain a structured follow-up pipeline.

6. Coordination with Internal Teams

Coordinate with:

• Sales / Business Development

For lead allocation and targets.

• Operations / Admissions

For application processing and documentation.

• Academic Team

For programme-related queries.

• Finance

For fee/payment-related coordination.

• Marketing

For feedback on lead quality and campaign performance.

Key Responsibilities for International Students

Where applicable, the counsellor may handle students from:

• UAE
• Saudi Arabia
• Qatar
• Bahrain
• Kuwait
• Oman
• UK
• USA
• Canada
• Australia
• Europe
• Africa
• Southeast Asia

Responsibilities include:

• Understanding international student requirements.
• Explaining programme delivery and admission processes clearly.
• Coordinating across different time zones.
• Communicating professionally with international candidates.
• Maintaining accurate documentation.

Important Compliance Responsibility

The counsellor must not make unsupported claims regarding:

• Accreditation
• Government recognition
• Degree equivalence
• University rankings
• Employment guarantees
• Immigration/visa benefits
• Professional licensing
• Guaranteed acceptance of a qualification in a particular country

All programme and university information should be communicated according to the official information approved by BS Eduworld and the respective awarding institution.

Daily Responsibilities

A Student Counsellor is expected to:

• Contact newly assigned leads.
• Follow up with existing prospects.
• Conduct counselling calls.
• Update CRM records.
• Send approved programme information.
• Track applications and documentation.
• Coordinate pending admissions.
• Prepare daily follow-up reports.
• Meet assigned counselling/conversion targets.

Required Skills

• Excellent verbal and written communication
• Strong counselling and listening skills
• Persuasion and negotiation abilities
• Customer relationship management
• Good knowledge of education programmes
• Strong follow-up discipline
• Comfortable working with targets
• Good MS Excel/Google Sheets knowledge
• CRM experience
• WhatsApp/email communication skills
• Ability to handle objections professionally
• Ability to communicate with students and working professionals

Qualification

Education: Graduate in any discipline. A background in education, management, marketing or related fields is preferred.

• Experience in higher education, international education, EdTech or professional certification programmes will be an advantage.