Strategy Manager

We Are Hiring | Strategy | Mumbai

Experience Required:

3-5 years of experience in media and marketing strategy, with strong exposure to digital, data-led planning, and omnichannel media ecosystems.

Role Overview:

The role is responsible for leading end-to-end media and communication strategy for large-scale business portfolios, driving measurable business outcomes through data-driven planning, performance optimisation, and innovative media solutions. The incumbent will partner closely with cross-functional teams to deliver integrated, insight-led strategies aligned with evolving consumer behavior and market dynamics.

Key Responsibilities:

• Lead strategic media planning and digital strategy across multiple brands and business categories, ensuring alignment with overall business objectives.
• Develop and present high-impact strategic narratives on topics such as digital ecosystem evolution, campaign effectiveness, performance optimisation, and emerging media opportunities.
• Drive data-led targeting and marketing strategies based on consumer insights, market trends, and audience segmentation across premium and mass segments.
• Own strategic media prioritisation across markets, including budget allocation, media mix decisions, and evaluation of media potential across varied target groups.
• Deliver strong media performance outcomes with a sharp focus on efficiency and effectiveness metrics such as ROAS, brand health indicators, and business lift measures.
• Lead omnichannel planning across TV, Digital, Social, OOH, Print, Audio, and OTT platforms to ensure cohesive and impactful consumer journeys.
• Collaborate with internal teams, analytics partners, and platform stakeholders to pilot new media formats, tools, and solutions.
• Foster a culture of experimentation, continuous learning, and data-driven decision-making within the team.
• Mentor and guide junior team members, ensuring high-quality strategic outputs and capability building.

Key Skills & Expertise:

• Strong strategic thinking with the ability to translate data and insights into actionable media strategies.
• Deep understanding of digital media, performance marketing, and evolving media ecosystems.
• Proven experience in omnichannel media planning and integrated communication frameworks.
• Expertise in media effectiveness measurement, optimisation frameworks, and analytics-led decision-making.
• Strong stakeholder management and presentation skills, with experience leading senior client or business conversations.
• Ability to work in fast-paced, complex environments while managing large budgets and multiple stakeholders.