About the Role: Liminal is for a highly motivated and detail-oriented Strategy Consultant with 3–4 years of experience in market research and analysis, lead qualification and client engagement, storyboarding and requirement gathering. The ideal candidate should have a strong understanding of Virtual Asset products and services and/or should have previously worked in product-led or tech-driven organizations. This role is critical to identifying business opportunities, engaging with the right client segments, and analyzing/translating client needs into actionable insights for our product and business teams.
Responsibilities
- Conduct market research to identify trends, opportunities, and potential clients within the virtual assets and blockchain ecosystem.
- Perform lead generation and qualification through various channels including LinkedIn, industry databases, events, and outreach.
- Provide competitor intelligence, client personas, and market dynamics to inform go-to-market strategies.
- Participate in client meetings, demos, and discussions to support sales in story boarding and client engagement.
- Cross collaboration with various product and business teams to create collaterals for pilots/POCs/other long term client projects.
- Document and analyze client requirements to support internal teams in delivering tailored solutions.
Desired Candidate Profile
- 3–5 years of experience in market research, Pre- Sales/ Solution sales or business consulting.
- Prior experience in a product or technology organization, preferably in FinTech, blockchain, or digital asset management.
- Excellent communication and interpersonal skills; ability to confidently interact with senior stakeholders and independently initiate high level pitch conversations.
- Highly analytical or ability to structure ambiguous problems, gather data, and synthesize insights into clear, actionable documentation.
- Familiarity with tools like ZoomInfo, Crunchbase, or Pitchbook for lead sourcing.
- MBA is preferred. Prefer candidates from strong strategy consulting, services organisation of tech companies, Fintech or global product companies.
About Liminal
Liminal Custody is a digital asset management infrastructure platform, offering secure wallet infrastructure and custody-technology solutions for institutions across the digital asset spectrum. This allows organizations to enforce complex transaction policies, and automate their treasury operations, all while maintaining direct control over their assets.Founded in 2021, Liminal is certified with SOC 2 Type II, ISO 27001 & 27701 standards. Headquartered in Singapore, with
offices across India, UAE, and Taiwan, Liminal serves clients across the APAC and MENA regions, helping them scale and manage digital asset operations securely and in compliance with regulatory standards.
Our website - https://www.liminalcustody.com/
