KRA's-
- Institutional Partnerships & Relationship Management
- Strategic Outreach: Identify and build long-term relationships with schools, colleges, coaching institutes, and language academies within target catchment areas to strengthen regional presence.
- Partnership Activation: Activate and nurture key institutional accounts through well-defined engagement plans and continuous follow-through.
- Account Planning: Maintain a structured pipeline of institutional partners, mapping their academic calendars to ensure timely and relevant engagement activities.
- Local Demand & Lead Generation
- Outreach Initiatives: Plan, coordinate, and execute a range of student outreach initiatives, including seminars, workshops, and webinars within partner institutions.
- Event Management: Organise and drive student participation for branch-level events, in-house education fairs, and university delegate visits.
- Activity Calendar: Calendarize the local city-level activities and monthly outreach schedules to ensure consistent market presence and efficient resource deployment.
- Hyperlocal Marketing Execution
- Identify Local Branding Opportunities: Identify local branding opportunities including standees, posters, kiosks and outdoor branding.
- Offline Visibility Campaigns: Coordinate branch-level offline visibility campaigns near coaching hubs and educational clusters.
- Tactical Activations: Support local promotions and tactical activations to increase walk-ins (e.g., experiential pop-ups and student networking sessions).
- Social Amplification: Act as the social media champion for the local branch, capturing high-quality content and student testimonials during events for digital amplification.
- Cross-Functional Collaboration & Reporting
- Sales Alignment: Work collaboratively with the Branch Manager Sales and counselling teams to ensure seamless lead handovers, timely follow-ups, and a cohesive student conversion journey.
- Budget & ROI Tracking: Manage the assigned outreach budget efficiently, tracking the return on investment (ROI) and effectiveness of all local marketing activities.
Data & CRM Hygiene: Ensure all event records, partner contacts, and performance metrics (lead volume, event participation) are accurately maintained within the CRM system.
About The Candidate-
- Relationship Management: Proven capability to network with senior stakeholders, institutional heads, and academic partners.
- Execution & Autonomy: Strong event coordination skills, with the ability to work independently and manage multiple engagements in a fast-paced environment.
- Public Speaking: Excellent communication and presentation skills, with the confidence to deliver engaging seminars to large student audiences.
Commercial Acumen: Result-oriented mindset with a clear focus on data, performance reporting, and pipeline metrics.
