About Educational Initiatives (Ei)
Educational Initiatives (Ei) is one of South Asia's leading assessment research and EdTech organizations with a mission to create a world where children everywhere are learning with understanding. For over 25 years, Ei has partnered with progressive schools to improve student learning through research-driven assessments, adaptive learning, teacher capacity building, and educational innovation.
As we enter our next phase of growth, we are building a Strategic Accounts Team that will partner with India's leading school groups to create long-term educational impact.
Role Purpose
The Strategic Accounts Manager is responsible for owning and growing relationships with India's leading school groups and strategic institutions.
It combines business development, account expansion, customer success, market creation, and strategic partnership management to drive sustainable revenue growth while ensuring measurable customer outcomes.
Key Responsibilities
1. Revenue Growth
- Acquire new strategic school groups and institutional partnerships.
- Develop annual account growth plans for every assigned group.
- Drive new business from existing accounts through cross-selling and upselling Ei's portfolio.
- Identify expansion opportunities across all schools within a group.
2. Strategic Account Management
- Build trusted relationships with Chairpersons, Trustees, CEOs, Directors, Academic Heads, and Principals.
- Become the single strategic partner for assigned school groups.
- Conduct quarterly business reviews with leadership teams.
- Develop multi-year partnership roadmaps.
- Ensure seamless implementation across all products.
- Monitor customer health and proactively address risks.
4. Collections & Commercial Ownership
- Own commercial closure from proposal to payment.
- Ensure timely collections and contract renewals.
- Improve revenue realization and cash flow.
5. Market Creation
- Build Ei's visibility within school groups, associations, and educational networks.
- Create demand through workshops, leadership forums, webinars, and thought leadership.
- Develop advocates and champions within school ecosystems.
- Generate referrals and expand influence across group schools.
6. AI & Research-Led Selling
- Leverage AI tools to improve prospecting, account planning, proposal creation, and customer engagement.
- Use educational research and learning outcome data to build consultative sales conversations.
- Stay updated on AI trends, school transformation, competency-based education, and assessment practices.
- Bring data-driven insights that help customers improve learning outcomes.
8. Voice of Customer
- Gather customer feedback.
- Influence product roadmap.
- Identify emerging market needs.
- Recommend new solutions for strategic customers.
Preferred Skills
- Strategic Account Management
- Enterprise/B2B Sales
- Relationship Management
- Consultative Selling
- Business Planning
- Data Analysis
- Presentation Skills
- AI-enabled Productivity
- CRM Management
- Market Research
- Educational Consulting
Qualification & Experience
- Graduate/Post Graduate/MBA
- 5–10 years of experience in Enterprise Sales, Key Account Management, Consulting, or Business Development
- Experience in Education, EdTech, or B2B solutions is preferred
- Proven track record of managing large strategic accounts and delivering revenue growth
The Ideal Candidate
We are looking for someone who:
- Thinks like a business owner, not just a salesperson.
- Builds partnerships, not transactions.
- Uses research and data to influence customer decisions.
- Embraces AI to work smarter and faster.
- Balances commercial success with educational impact.
- Thrives in ambiguity and takes complete ownership of outcomes.
