Company Background & Overview
Grapes, India's leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.
Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.
Experience: 3-4 years
Key Responsibilities
- Lead strategic planning for fintech clients, including brand positioning, campaign strategy, and communication frameworks
- Translate complex financial products into clear, compelling narratives for target audiences
- Conduct consumer research, market analysis, and competitive benchmarking within the fintech space
- Develop integrated campaign strategies across digital, social, and performance channels
- Act as a bridge between clients and internal teams, ensuring clarity of communication and alignment on objectives
- Own client relationships on key accounts, with a strong focus on responsiveness, trust-building, and long-term partnerships
- Take complete ownership of briefing, ensuring briefs are sharp, insight-led, and actionable for internal teams
- Drive projects end-to-end by managing timelines, deliverables, and quality of output
- Collaborate closely with creative, media, and performance teams to get high-quality work delivered on time
- Ensure all outputs are strategically sound and aligned with client expectations
- Drive revenue growth across accounts by identifying opportunities to scale campaigns and improve performance
- Proactively identify and lead upsell and cross-sell opportunities across services (media, creative, tech, performance)
- Work with internal and client stakeholders to expand scope of work and unlock new business opportunities
- Contribute to new business pitches, strategic proposals, and presentations
- Drive thought leadership in fintech trends, user behavior, and digital innovation
- Mentor junior team members and strengthen overall planning and servicing capabilities
Qualifications:
- Education: Bachelor's degree in Business, Marketing, Communications, or a related field.
- Experience: 3-4 years of experience in account planner, or a related role.
- Skills: Excellent communication, negotiation, and interpersonal skills.
- Organization: Strong organizational skills with the ability to manage multiple accounts and projects simultaneously.
- Proactivity: Ability to take initiative, work independently, and thrive in a fast-paced environment.
- Technology: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Attitude: Results-driven, client-focused, and a team player.
