Storytelling & Brand Partnerships Lead

Storytelling & Brand Partnerships Lead | Novella

At Novella, we believe some stories deserve more than documentation.

We are building a brand for those who value emotion, intention, and timeless storytelling. As we continue to grow, we are looking for someone who can build meaningful relationships, create strategic partnerships, and help strengthen Novella's presence across the luxury wedding and lifestyle ecosystem.

This role sits at the intersection of storytelling, collaborations, community building, and brand growth.

Key Responsibilities

• Build and nurture relationships with luxury wedding planners, venues, hospitality brands, designers, stylists, creators, influencers, and industry stakeholders

• Identify and execute strategic partnerships that align with Novella's positioning and vision

• Create opportunities for collaborations, brand visibility, and long-term growth

• Represent Novella at networking events, luxury showcases, launches, exhibitions, and industry gatherings

• Build a strong referral and partnership ecosystem

• Assist in developing storytelling-led campaigns and brand communication initiatives

• Identify PR, collaboration, community, and partnership opportunities that strengthen brand desirability

• Work closely with the Founder on strategic growth initiatives

• Maintain partnership pipelines, relationship databases, and collaboration tracking systems

• Turn conversations into meaningful relationships and relationships into opportunities

Requirements

• Strong communication and relationship-building skills

• Passion for luxury brands, storytelling, hospitality, weddings, lifestyle, or creative industries

• Comfortable meeting new people and building genuine relationships

• Strong ownership mindset and proactive approach

• Ability to think strategically and execute independently

• Prior experience in partnerships, PR, luxury hospitality, weddings, events, media, influencer marketing, or community building preferred

• Delhi NCR preferred

• • Willingness to travel when required