Job description
With a mission to give India a vision, Lenskart.com is Indias fastest growing eyewear company. Lenskarts products include
prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers eye powers.
About the Role
A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards
achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level
of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.
Responsibilities
Area Activities expected to be performed by a Lenskart Store Manager
Customer focus:
- Driving Net
- Promoter Score
- Greeting customers when they enter store and coaching the team to do the same
- Displaying commitment towards providing exceptional Customer Service and ensuring that
- Lenskart associates also treat Customer Satisfaction as a priority
- Dealing with customer service issues such as queries and complaints at store level and ensuringthis is consistent with the team
- Striving to have long lasting and fruitful relationships with each of our customers
- Driving sales vs.plan
- Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
- Developing a culture of high sales performance expectations, i.e. Sales Leadership
- Motivating and inspiring the field team to drive for results
- Assessing field capability and establish performance priorities at group level
Peopledevelopment(AttritionControl)
- Assisting in recruiting and selecting high potential staff
- Providing effective on-the-job training and guidance to team members making use of companytraining modules
- Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
- Evaluating the training needs of store associates and working closely with LD department toexecute the developmental plan
- Understanding the reasons for attrition and taking measures to control it
Cash Inventorymanagement
- Monitoring cash reconciliation to ensure there is no mismatch of store funds
- Ensuring availability of required merchandise and services
- Conducting stocktakesregularly
- Ensuring the staff at store level has basic understanding of POS System to ensure transactionsare properly and effectively processed
- Performing the necessary quality checks for the new products
- Working very closely with other departments till the product reachesthe customer and ensuringthe best customer experience to the Lenskart Customer
Supervision
- Ensuring that all store employees, including the Optometrist, are taken care of and their issuesare resolved
- Ensuring that the eye check-ups are conducted as per the SOP and maintain high qualitystandards
SOP adherenceimplementation
- Ensuring that all SOPsfor retail are implemented successfully and adhered to by store employees
- Updating colleagues on business performance, new initiatives and other important issues
- Scheduling the team s shift timings to meet the store s business needs and demands
- Ensuring staffing levels are adequate to effectively operate the store
Store up keep maintenance
- Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
- Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store
- Personal attributes competencies
- Minimum qualification: Under Graduate can apply with minimum 6 years of total experience and 2 years as a store manager
- Graduate with minimum 4 years of total experience and 2 years as a store manager
- Ability to act as a link between strategy and execution
- Ability to develop and inspire people to achieve their best
- Ability to build rapport and trusting relationships
- Ability to understand stated and unstated needs of the customer and offer solutions
- Clear communication and active listening skills
- Ability to adapt to a changing environment and openness to learn
- Proactive task ownership, result-orientation, and customer-orientation
