Store Manager/ Head of Sales (Bridal Couture)

Store Manager/ Head – Bridal Sales (Couture Expert)

Location - Delhi, India | Full-time | On-site

Responsible for leading couture bridal sales strategy, client experience, and revenue growth. This role requires deep expertise in luxury fashion retail, high-value client relationship management, styling, and team leadership. The ideal candidate combines commercial acumen with couture knowledge and exceptional interpersonal skills.

Key Responsibilities

Sales & Revenue Leadership

• Own and drive bridal couture sales targets (monthly, quarterly, annual).
• Develop and execute sales strategies to maximize high-ticket conversions.
• Monitor KPIs: conversion rate, average order value, repeat clients, lead-to-sale ratio.
• Build a strong pipeline of HNI/UHNI bridal clientele.
• Collaborate with marketing for lead generation, trunk shows, and events.
  
  

Client Experience & Styling

• Deliver luxury, personalized bridal consultations and styling sessions.
• Guide brides through the end-to-end couture journey:
• First consultation
• Design selection & customization
• Measurements & fittings
• Final delivery
• Build long-term relationships to drive referrals and repeat purchases.
• Maintain impeccable service standards aligned with luxury retail.
  
  

Couture Expertise

• Possess strong knowledge of:Bridal silhouettes, fabrics, embroidery, and craftsmanship
• Indian wedding traditions across regions
• Global bridal couture trends
• Work closely with design & production teams to ensure feasibility and timelines.
  

Team Leadership

• Lead, train, and mentor bridal sales consultants/stylists.
• Establish SOPs for consultations, CRM updates, and client follow-ups.
• Conduct regular performance reviews and training workshops.
• Create a high-performance, service-driven sales culture.
  
  

Operations & CRM

• Maintain and optimize CRM database of bridal clients and prospects.
• Track order timelines, production coordination, and delivery schedules.
• Manage inventory of bridal samples and showroom presentation.
• Prepare weekly/monthly sales and pipeline reports for leadership.
  
  

Required Skills & Competencies

• Luxury sales and negotiation expertise
• Exceptional communication and relationship management
• High emotional intelligence and client empathy
• Strong aesthetic and styling sense
• Data-driven decision making
• Team leadership and coaching
• Ability to manage high-pressure wedding timelines
  
  

Experience & Qualifications

• 6–10+ years in luxury fashion / bridal couture sales.
• Proven track record in high-value retail sales leadership.
• Experience handling HNI/UHNI clients preferred.
• Background in fashion, luxury retail, or styling is a strong advantage.
  
  

Key Performance Indicators (KPIs)

• Bridal revenue achievement vs target
• Conversion rate and average order value
• Client satisfaction and referrals
• Team productivity and retention
• Timely order fulfillment and delivery success rate
  
  

Ideal Candidate Profile

• Passionate about bridal couture and luxury service.
• Confident, polished, and detail-oriented.
• Strong network in the wedding/luxury ecosystem.
• Entrepreneurial mindset with ownership mentality.
  
  

Skills: couture,retail,store management,sales