Store Executive Design & Customer Experience

Key Responsibilities

1. Customer Engagement & Footfall Development

Plan and execute regular customer engagement initiatives, workshops, product showcases,

design sessions, and networking events.

Develop and maintain a monthly store activation calendar to increase visibility and drive

walk-ins.

Build relationships with Architects, Interior Designers, Builders, Contractors, and key

influencers in the local market.

Coordinate with marketing teams for local campaigns, promotions, and lead-generation

activities.

Create a vibrant and engaging store environment that encourages repeat visits and referrals.

2. Design Consultation & Solution Selling

Act as a design advisor for visitors by providing recommendations on laminates, veneers,

decorative surfaces, and coordinated material solutions.

Guide customers in selecting products based on aesthetics, functionality, application areas,

and project requirements.

Conduct design presentations and product demonstrations for architects, designers, and end

consumers.

Showcase material combinations and application possibilities across residential, commercial,

hospitality, and institutional projects.

Promote the usage of digital visualization and design tools available within the store.

3. Architect & Interior Designer (AID) Relationship Management

Develop and nurture a strong network of Architects and Interior Designers.

Conduct regular follow-ups and project tracking with key influencers.

Identify upcoming projects and generate specification opportunities.

Position the store as a preferred design destination for the professional design community.

Organize exclusive engagement programs and knowledge-sharing sessions for AIDs.

4. Lead Management & Business Generation

Capture, track, and monitor all walk-ins, inquiries, design consultations, and project leads.

Maintain an effective lead management process to ensure timely follow-up and closure.

Work closely with sales teams to improve conversion rates through structured interventions.

Generate business opportunities through systematic customer follow-ups, relationship

management, and project tracking.

Monitor lead funnel performance and provide actionable insights to improve business

outcomes.

5. Smart Lab & Experience Center Utilization

Drive adoption of the store's design visualization and experience tools.

Demonstrate design combinations, room visualizations, and material applications using

digital platforms.

Encourage visitors to utilize available design technologies for informed decision-making.

Enhance customer experience through technology-enabled consultation and design support.

6. Store Operations & Visual Excellence

Ensure highest standards of store presentation, hygiene, and operational discipline.

Maintain product displays, mock-ups, sample libraries, and design zones in excellent

condition.

Ensure timely opening, closing, maintenance, and upkeep of the store.

Monitor inventory of samples, brochures, marketing collateral, and display materials.

Ensure compliance with company policies, reporting requirements, and operational

processes.

7. Reporting & Performance Monitoring

Prepare and submit periodic reports covering footfalls, leads, conversions, business

generated, customer engagement activities, and market feedback.

Track store performance metrics and recommend corrective actions where required.

Maintain accurate customer and project databases.

Experience

5–8 years of experience in retail, interior products, decorative surfaces, building materials,

furniture, or design-led customer engagement roles.

Prior experience in laminates, veneers, plywood, furniture fittings, decorative panels, paints,

ceramics, or related categories will be preferred.

Key Skills

Interior Design & Material Knowledge

Architect & Designer Relationship Management

Retail Store Management

Customer Experience Management

Event Planning & Execution

Lead Generation & Conversion Management

Business Development

Presentation & Communication Skills

Design Consultation

CRM & Reporting

Team Coordination

Solution Selling