Key Responsibilities:
Sales Strategy Development & Execution:
- Develop and implement a robust sales strategy to drive revenue growth in the Kerala state.
- Set sales targets and KPIs in alignment with the overall company objectives, ensuring growth and profitability.
- Monitor and assess the competitive landscape to identify opportunities for sales expansion.
Team Management & Leadership:
- Lead, mentor, and motivate the regional sales team to achieve individual and collective sales goals.
- Conduct regular training programs to enhance the sales teams knowledge about construction chemicals and selling techniques.
- Provide strategic direction and tactical support to the team in the field, ensuring high performance and collaboration.
Customer Relationship Management:
- Build and maintain long-term relationships with key clients, including builders, contractors, architects, and distributors.
- Ensure customer satisfaction by addressing concerns and providing timely solutions for product requirements.
- Foster new relationships with potential customers, leading to consistent business growth and repeat sales.
Sales Performance Monitoring:
- Regularly track and report sales performance metrics, including revenue, lead conversion rates, and market penetration.
- Analyze sales data to identify trends and adjust strategies accordingly to meet or exceed targets.
- Manage the sales pipeline, ensuring accurate forecasting, and consistent closing of opportunities.
Business Development & Market Expansion:
- Identify new business opportunities, channels, and markets within the state to expand the company's reach and sales volume.
- Promote the companys product portfolio, including construction chemicals, through both direct and indirect sales channels.
- Spearhead initiatives to increase market share in both urban and rural areas across Kerala.
Pricing & Negotiation:
- Work closely with the pricing and finance team to determine optimal pricing strategies based on market dynamics.
- Lead negotiations with key accounts to secure long-term contracts and bulk sales deals.
Collaboration with Cross-Functional Teams:
- Work closely with the marketing team to align sales efforts with brand strategies and promotional campaigns.
- Coordinate with the supply chain and logistics teams to ensure timely product availability and delivery to customers.
- Collaborate with product managers to gain insights into new product developments and market needs.
Budgeting & Forecasting:
- Develop and manage the sales budget for Kerala, ensuring cost-effectiveness while driving revenue.
- Provide accurate sales forecasts to senior management, ensuring alignment with overall business plans.
Reporting & Documentation:
- Provide regular sales reports to senior management, detailing progress against targets, key wins, and customer feedback.
- Maintain accurate records of client interactions, sales activities, and market intelligence.
- Compliance & Regulatory Adherence:
- Ensure that all sales practices comply with legal, ethical, and company standards.
- Stay updated with industry regulations and construction chemical product standards within Kerala
Required Skills & Qualifications:
- Education:Bachelors degree in Business Administration, Marketing, Civil Engineering, or related field. Masters degree or equivalent preferred.
- Experience:Minimum of 8-10 years of experience in sales, with at least 5 years in a leadership role within the construction chemicals or building materials sector.
- Industry Knowledge:Strong knowledge of construction chemicals, building materials, and market trends specific to the region
- Leadership Skills:Proven experience in managing and leading sales teams, with excellent interpersonal and motivational skills.
- Customer-Oriented:Strong ability to build and maintain relationships with key stakeholders, including contractors, builders, architects, and distributors.
- Negotiation & Closing Skills:Expertise in sales negotiations and the ability to close large-scale deals.
- Communication:Excellent verbal and written communication skills, with the ability to interact with senior management, clients, and stakeholders.
- Problem-Solving:Strong analytical and problem-solving skills, with the ability to adapt to changing market conditions.
- Tech-Savvy:Familiarity with CRM tools, MS Office Suite, and other sales and reporting software.
Preferred Skills:
- Knowledge of digital sales tools and techniques.
- Experience working with regional distribution networks and channel partners in the construction industry.
- Prior experience in the construction chemicals market, including products like waterproofing, adhesives, sealants, and coatings.
Key Competencies:
- Strategic thinking with a hands-on approach.
- Ability to drive results under pressure and manage high-growth targets.
- Strong market intelligence and ability to adapt strategies to local needs.
- Collaborative mindset with cross-functional coordination.
Working Conditions:
- Based in Kerala with frequent travel within the region.
- Flexibility in working hours depending on customer meetings and sales deadlines.
