Job Description
Job Overview:
As an SEO Lead at IndiGo, you will be responsible for planning, implementing, and managing our IndiGo's SEO strategies to enhance our online presence and drive organic traffic. With a minimum of 7 years of experience in SEO, you will have a deep understanding of search engine algorithms, content optimization, and link-building strategies. You will also manage a team of SEO specialists and work closely with product teams to deliver outstanding results.
Key Responsibilities
Strategy Development:
- Develop and execute effective SEO strategies that align with IndiGo's business goals and objectives.
- Conduct comprehensive keyword research and competitive analysis.
- Stay updated on industry trends and search engine algorithm changes.
On-Page Optimization
- Optimize website content, meta tags, and HTML elements for search engines.
- Ensure proper URL structure, schema markup, and site speed optimization.
- Collaborate with content creators and agencies for SEO-friendly content creation.
Off-Page Optimization
- Plan and execute link-building campaigns to acquire high-quality backlinks.
- Monitor and disavow toxic backlinks to maintain a clean link profile.
- Manage local SEO efforts, including Google My Business optimization.
Technical SEO
- Identify and resolve technical SEO issues such as crawl errors, site architecture, and mobile optimization.
- Ensure proper implementation of canonical tags, robots.txt, and XML sitemaps.
- Conduct regular site audits and implement necessary improvements.
Analytics And Reporting
- Monitor website performance using tools like Google Analytics, Google Search Console, and SEO software.
- Prepare and deliver comprehensive SEO reports to IndiGo's, highlighting key performance metrics and actionable insights.
Team Management
- Lead, mentor, and manage a team of SEO specialists, providing guidance and training as needed.
- Ensure that team members adhere to best practices and stay updated on SEO trends.
Internal Communication
- Build strong internal relationships by understanding business objectives and discussing SEO strategies and results.
- Address marketing and business concerns, provide recommendations, and deliver regular updates.
Budget Management
- Manage SEO budgets ensuring efficient allocation of resources.
- Track and report on budget utilization and ROI for each campaign.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
- Minimum 7 years of experience in SEO with a proven track record of successful SEO campaigns.
- Proficiency in SEO tools and software such as Ahrefs, SEMrush, Moz, and Screaming Frog.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management skills with the ability to meet deadlines and manage multiple projects simultaneously.
- Exceptional communication and presentation skills.
- Team leadership and management experience.
- Certifications such as Google Analytics and Google Ads are a plus.
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers.
Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their – but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status.
