We are looking for a Digital Content Marketing Specialist who will be responsible for building and managing a robust content analytics framework to track performance against business goals. Drives data-led content optimization through dashboards, insights, and stakeholder reporting.
Your Role
Key responsibilities in your new role
- Develop and maintain a comprehensive KPI framework for our digital content strategy, aligning with business objectives
- Design and implement dashboards to track and measure content performance, using tools such as Google Analytics, Google Search Console, GTM, Looker, Tableau, Power BI or similar
- Collect, analyze, and interpret large data sets to prepare informed content decisions and optimize content strategy
- Collaborate with the content team to develop data-driven content recommendations and improve customer engagement
- Stay up-to-date with industry trends and emerging analytics tools and technologies, applying this knowledge to continuously improve our content analytics capabilities
- Provide regular reporting and insights to stakeholders, including content performance metrics and recommendations for improvement
Your Profile
Qualifications And Skills To Help You Succeed
- Master's degree in a quantitative field such as Mathematics, Statistics, Computer Science, or similar
- At least 3 years of experience in analytics or data science, preferably in a digital marketing or customer-facing context
- Deep knowledge of analytics tools and technologies, including Google Analytics, GTM, Google Looker Studio, Tableau, Power BI or similar
- Strong understanding of data visualization principles and practices
- Excellent analytical and problem-solving skills, with the ability to collect, analyze, and interpret large data sets
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and deadlines
Contact:
[Confidential Information]
#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in
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