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Drive growth for Prime Video's ANZ marketplace and Sports content across Australia, New Zealand, and Southeast Asia through data-driven storefront optimization, x-site integration, and strategic customer engagement initiatives. This individual contributor role requires a customer-obsessed marketer with strong analytical skills to execute regional strategies, manage cross-functional stakeholders, and maximize conversion across multiple market segments.
Key job responsibilities
This is an individual contributor role. Sharp analytical skills, high ownership and customer obsession, and proven ability to prioritize ruthlessly to achieve results will be critical to succeed in this role.
1) Drive Customer Engagement across multiple regions: Drive and support customer engagement metrics across different market segments, understanding, analyzing and reporting them on a regular cadence (weekly, monthly, annually) to respective country leadership teams, taking actions to increase engagement, and influencing others where required.
2) Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. Define and run tests, including A/B experiments to test new features and/or inform new product development
3) Manage X-site Integration: Drive strategic placement and optimization of Prime Video content across Amazon retail websites, ensuring maximum visibility and conversion from retail to video streaming services
4) Plan for Regional Success: Execute and optimize customer-driven storefront strategies for each market segment, aimed at increasing engagement and conversions, leveraging personalization, global tools and manual overrides
5) Optimize for Regional Performance: Execute market-specific strategies through systematic programming and experimentation. Utilize regional data to build operating plans that maximize conversions daily across different market segments
6) Influence Global Product: Work closely with Global Storefront Product teams to implement and optimize solutions and performance in the region. Contribute to and manage experiments from a regional perspective.
7) Stakeholder Management: Collaborate across multiple regional teams to provide visibility for entertainment content, sports events, and x-site initiatives. Support and execute in prioritizing levers across market segments
About the team
The O&O Team is a close-knit collaborative team working across multiple regions with strong aptitude for data and ability to manage complex tasks. This team takes full ownership of customer engagement which requires a solid grasp of key engagement metrics and a track record of high performance across different market segments
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience with customer segmentation, profiling, and targeting
- Experience using any of SQL or other analytical tools for conducting data analysis
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Job ID: 144885781
