About Amber
Amber is building the global infrastructure for student housing, helping 80M+ students find and book long-term accommodation near universities. With 1M+ listings across 80+ cities, we are scaling rapidly toward $1B in annual bookings and leveraging AI to transform how we operate, build, and scale.
About the role
We're looking for a Social Media Manager who has lived the creator's life someone who has built or grown channels from scratch, understands what makes content travel across algorithms, and can bridge the gap between creative instinct and data-driven strategy. You will own our global social presence across Instagram, YouTube, and TikTok, leading both strategy and hands-on production.
Key responsibilities
- Channel ownership lead strategy and execution across IG, YT, TikTok globally
- Content strategy build quarterly content calendars aligned to brand goals
- Production script, shoot, edit, and publish short-form and long-form content end-to-end
- AI Tools - Strong use case and proven hands on experience with relevant AI tools.
- Trend scouting identify and capitalise on trends before they peak
- Analytics & reporting track KPIs, produce weekly/monthly performance dashboards
- Collaboration brief designers, videographers, and external creators
- Paid amplification work with performance team to boost top-performing organic content
Must-have skills
- Creator experience personal or professional channel with proven growth track record
- Platform depth deep understanding of IG Reels, YT Shorts, TikTok algorithms
- Content production hands-on scripting, editing (CapCut, Premiere Pro, or equivalent)
- Analytics fluency in native platform analytics + third-party tools
- Excel / Sheets proficient with pivot tables, dashboards, and data storytelling
- Copywriting strong hooks, captions, and CTAs that convert
- Project management ability to manage multiple content pipelines simultaneously
- Global mindset comfortable tailoring content for different regional audiences
