About Tactic One:
TacticOne is redefining Organic Search as the most scalable and cost-effective marketing channel for DTC, E-Commerce, and B2B brands. We are a strategy-first SEO & Content Marketing Boutique Agency, using proprietary prediction models, AI, and automation to drive high-intent organic traffic and revenue. Led by SEO veteranSiddhesh Tiwatne, with 18+ years of experience, we work closely with performance-focused businesses to deliver measurable, long-term growth through tailored SEO strategies.
Culture at TacticOne
We foster a culture ofownership, curiosity, and growth. At TacticOne, your ideas matter, and your efforts directly contribute to our clients success. Learning is continuous, and innovation is encouraged. We support one another, celebrate small wins, and grow through both successes and setbacks. If you're looking to be part of a high-impact team where collaboration and individuality go hand-in-hand, you'll feel right at home here.
Your Role: Senior SEO Analyst
You will be responsible for driving SEO performance across clients, primarily in theB2BandDTCspaces, while leading content-driven strategies that align with their business goals. You'll play a
critical role in enhancing organic visibility, optimizing conversion paths, and ensuring each strategy is tied to measurable outcomes.
Key Responsibilities
- SEO + Content Strategy: Lead the design and execution of SEO strategies with a strong focus oncontent planning, topic clusters, andkeyword intent.
- Client Goal Alignment: Understand and align every SEO and content initiative with client-specific KPIs traffic, lead quality, and revenue.
- B2B SEO Expertise: Apply a strategic approach to organic growth for B2B brands, focusing onlong sales cycles, decision-maker personas, and bottom-of-funnel content.
- ROI-Driven Implementation: Deliver strategies that are outcome-focused, with a strong understanding of SEO's impact on ROI and pipeline growth.
- Content Planning: Collaborate with writers to build content calendars, optimize on-page SEO, and ensure every piece serves a strategic purpose.
- Performance Monitoring: Track KPIs regularly using tools like GA4, GSC, SEMrush, or Ahrefs; provide strategic insights and optimization opportunities.
- Client Communication & Reporting: Present performance reports, insights, and strategy updates in a clear, business-friendly language.
- Knowledge Sharing: Collaborate across the SEO and Content teams to develop best practices, training materials, and templates.
You Have:
- 23 yearsof experience in SEO and content strategy, preferably in anagency or B2B marketing environment.
- Strong knowledge ofon-page SEO, keyword research, link building, and technical SEO fundamentals.
- Proven experience working withB2B websites, understanding of funnels, decision stages, and content intent mapping.
- Comfort withGoogle Spreadsheets, automations, and tools like Screaming Frog, Ahrefs, SEMrush, or similar.
- Bonus: Familiarity withbasic JavaScript or HTMLfor better technical collaboration.
- Strategic mindset with the ability to translate business problems into content and SEO opportunities.
- Excellent communication, analytical thinking, and stakeholder management skills.
