Sr. Public Relations Executive

Company Description V Spark Communications Pvt. Ltd. is a leading brand management agency in India, serving over 125 brands since 2010 across sectors such as corporate businesses, education, e-commerce, lifestyle, healthcare, technology, IoT, politics, and entertainment. The agency delivers integrated solutions in public relations, content creation, social media, branding, performance marketing, and digital reputation management. With office in Noida, V Spark focuses on tailored branding strategies to help clients compete and grow in a fast-evolving market. The team values curiosity, creative thinking, and impactful communication to build strong, influential brands.

Role Description This is a full-time, on-site Sr. Public Relations Executive role based in Noida. The Public Relations Specialist will plan, develop, and execute PR campaigns that align with client objectives and brand positioning. Daily responsibilities include drafting and distributing press releases, preparing media notes and pitches, coordinating media briefings and interviews, and maintaining strong relationships with journalists, influencers, and media outlets. The role involves monitoring media coverage, managing client image and brand reputation, and providing strategic counsel on communication opportunities and risks. The specialist will also contribute to event-related PR activities, collaborate with internal teams such as digital and creative, prepare reports and performance summaries for clients, and stay current with industry trends and media landscapes.

Key Responsibilities

• Develop and implement comprehensive PR strategies aligned with client goals
• Conduct daily tracking of newspapers and industry news to identify relevant opportunities and trends
• Prepare weekly work-in-progress (WIP) updates and detailed monthly reports
• Build and maintain strong relationships with journalists, media outlets, and industry influencers
• Plan and execute media outreach, including press releases, pitches, interviews, and industry stories
• Secure high-quality media coverage across print, digital, and broadcast platforms
• Manage brand messaging and ensure consistency across all communication channels
• Handle crisis communications and safeguard the client's reputation
• Explore and coordinate press events, media briefings, and speaking opportunities (panels, podcasts, awards, etc.).
• Monitor media coverage and industry trends, and provide actionable insights
• Mentor and train junior team members while fostering a collaborative team environment. 
• Manage a portfolio of at least five clients, ensuring consistent delivery of PR strategies and results