Sr. Public Relations Executive- B2B technology/Enterprise technology

Job Purpose

To work closely with and maintain high-level business, trade and/or consumer media and influencer contacts. To act as the account lead on smaller pieces of business and/or to lead individual portions of larger pieces of business.

Job Summary

SAEs are at the heart of a successful account. Part media relations expert, part strategic thinker and part client hand-holder, SAEs are responsible for assisting with all aspects of an account.

SAEs should also begin to hone in on their interest areas, proactively looking for opportunities across the agency to refine their skills and fuel their passions. This includes taking time to network outside of the office, attend conferences/events, and meet with reporters and influencers to strengthen relationships.

Duties and Responsibilities

Acts as right-hand to account manager or director

Supervises AEs and ACs alongside account managers

Serves as resident expert on client, competitive environment and related subjects

Maintains regular client contact, both verbal and written, across a range of accounts

Actively pursues media to secure press results; networks and builds relationship with key media

Develops story angles, both planned and proactive

Oversees development and implementation of account strategy, delegating appropriate assignments to teams and jumping in on tactics

Begins developing skills outside of traditional media, including integrated campaigns, social media, influencer work, etc.

Works with account manager or director to forecast account budgets and monitor team hours throughout the month

Works with account managers and directors to develop big picture skills vis--vis strategic planning, client development, integrated campaigns, social media, etc.

Responsible for developing solid first drafts of creative and strategic client and new business plans Writes and/or edits materials with keen eye, providing near-final copy for review to his/her AM or Director

Actively markets the firm through participation at industry events

Qualification

Graduation or Post Graduation (Preferably in Median and Communication)

Requires 2-4 years of public relations, marketing or related experience

Works well under pressure

Works independently

Strategic thinker

Excellent writer in need of minimal editing

Strong media relations skills and proved industry relationships

Team builder and leader

Manages time well, prioritizing deadlines and managing up in terms of workload

Self-starter

Demonstrates strong management potential and interest

Detail-oriented

Positive attitude toward work and clients

Multi-tasker