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NPD & NPI: Lead new product development and introduction with flawless execution across concepting, design, engineering, validation, and manufacturing.
. Product Ideation & Innovation: Identify consumer needs, spot trends, and analyze competitors to create disruptive and differentiated accessories.
. Product Development Lifecycle: Manage the full cycle-concept validation, business case, design, prototyping, pilot, launch, and scaling.
. Cross-functional Collaboration: Work closely with design, R&D, quality, supply chain, marketing, and sales teams to ensure seamless launches.
. Vendor/ODM/EMS Management: Partner with domestic and international vendors to ensure timely delivery, quality, and cost efficiency.
. Consumer Insights & Market Research: Conduct research to define winning features, price points, and positioning strategies.
. Go-to-Market (GTM) Strategy: Define launch roadmaps, partner with marketing for impactful campaigns, and enable sales teams with strong product stories.
. Quality & Compliance: Ensure all products meet boAt's high standards of safety, durability, and compliance.
. Category Ownership & Management: Drive portfolio profitability, market share, and performance while continuously refining roadmaps.
5+years of experience in Product Management in Consumer Electronics, or FMCG Durables.
. Proven expertise in NPD, NPI, and full product lifecycle management.
. Strong knowledge of ODM/EMS ecosystems (India/China/Vietnam).
. Technical understanding of Accessories (Mobile,Laptop,Gaming,Vlogging) is a plus.
. Experience in consumer insights, product innovation, and competitive benchmarking.
Competitive Salary
Chance to work in high growth org
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 142752267