At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About The Team And The Role
Identity is foundational to how users safely access and interact with eBay's global marketplace. The Identity team owns the core systems and workflows that power account creation, authentication, account security, different account models and trust signals across millions of buyers and sellers worldwide. As eBay continues to evolve its platform and expand its ecosystem, identity is increasingly delivered as a platform capability (Identity-as-a-Service) that enables secure and seamless experiences across products, devices, and partners and evolves from single-user accounts to multi-user, role-based identity systems supporting families and teams.
We're hiring a Senior Product Manager to join the Identity product team and lead the end-to-end buyer registration and activation funnel — from first touch and progressive onboarding through first purchase — with a dual mandate: increase conversion while reducing fraud and friction.
Core Responsibilities
- Drive buyer-side registration, progressive capture, account verification gating and the first-purchase activation experience. Design and run experiments to increase registration completion and buyer activation while reducing bot/synthetic signups.
- Use data, experimentation, and customer insights to identify friction points and prioritize improvements across the journey.
- Partner closely with Security, Fraud/Risk, Payments, Trust & Safety, Design and Legal to implement secure, compliant experiences.
- Instrument and own buyer onboarding KPIs and data-driven experiment cycles.
- Maintain a prioritized backlog and clear acceptance criteria.
Required Experience & Skills
- 7+ years product management experience, ideally in consumer onboarding, registration, or identity-related products.
- Track record designing flows that balance fraud prevention, ease-of-use and global UX consistency (including progressive profiling / necessary stepup verification flows).
- Track record designing elegant, mobile-first onboarding experiences that minimize friction, increase activation, and scale globally. Comfortable running usability studies, prototyping flows with Design and iterating on UX based on qualitative feedback.
- Experience optimizing sign-up → first purchase/listing funnels and owning activation metrics (activation rate, time-to-first-purchase, onboarding NPS).
- Familiarity with fraud mitigation, progressive profiling, and modern auth patterns as well as AI/ML for signal enrichment (fraud models, behavioral scoring), behavioral biometrics.
- Strong experimentation and analytics skills; experience collaborating with cross functional teams
- Proven ability to influence engineers, security, fraud, payments, design and legal partners; decisive, with strong stakeholder management in multi-team environments.
- Hands-on AI + prototyping - Practical experience using AI/LLM tools to prototype product ideas, generate UX copy/logic, and accelerate discovery. Comfortable building interactive UI prototypes in Figma/tools and converting those prototypes into engineering-ready artifacts.
Additional Details
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [Confidential Information]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center, and AI Hiring Guidelines.
