Sr Performance Marketing Specialist | 2 -3 Years | Gurugram
Position Summary :
- We are looking for an analytically minded Specialist/ Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimizing campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus.
- We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.
Key Responsibility Areas :
- Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.
- Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
- Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
- Manage ad tech vendors to execute campaigns.
- Mentor junior team members.
- Experience with ad serving solutions, tag management, and operations is a strong plus.
- Proven record of managing multiple projects at once.
Skills :
● 2.5 - 3+ years of experience working in media technology platforms.
● Demonstrates understanding of marketing funnels and media planning.
● Working knowledge of Syndicated tools (GA, GDS, GTM, ComScore and etc.)
● Understanding of optimization platforms & trafficking platforms
● Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
● Team player
● Thinks Strategically
● In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus
