This role is for one of Zepcruit's clients.
We are looking for a dynamic Sr. New Product Development Associate who will drive end-to-end product innovation, from ideation to market launch. The role involves identifying market and consumer gaps through research, developing scalable, compliant, and cost-efficient products, and collaborating closely with Quality, production, Procurement, Packaging, and Marketing teams in a fast paced FMCG environment.
Responsibilities:
- Translate consumer insights, market trends and business objectives into new product concepts.
- Develop and optimize product formulations considering taste, aroma, appearance, shelf-life and scalability.
- Prepare and maintain NPD documentation including formulations, process flows, and scale-up reports.
- Identify and evaluate raw materials and suppliers in coordination with the procurement team.
- Plan and execute lab trials and pilot batches; document observations and improvements.
- Support production teams during first commercial runs and resolve scale-up challenges.
- Coordinate with Quality & Compliance teams for ingredient approvals, shelf-life validation and label/claim inputs.
- Own product costing, BOM development, and delivery timelines
