Sr. Media Strategist

Role: Sr. Media Strategist

Location: Tower B, Trade World, Kamala Mills, 201/203, Lower Parel, Mumbai, Maharashtra 400013

Work Mode: 5 Days (includes 1 day of work from home)

We are looking for a Media Planner & Strategist with 4–6 years of experience in digital media planning and campaign strategy. The ideal candidate should have hands-on experience in planning and executing campaigns across multiple advertising platforms, managing client communication, and driving performance through data-driven insights.

Key Responsibilities:

• Develop and execute media plans and campaign strategies across digital platforms.

• Manage and optimize campaigns on Meta, Google, LinkedIn, and other advertising platforms.

• Coordinate with clients on a daily basis, providing campaign updates and strategic recommendations.

• Monitor campaign performance, analyze data, and optimize campaigns to improve ROI.

• Prepare reports, dashboards, and presentations using analytics and reporting tools.

• Collaborate with internal teams to ensure smooth campaign execution and achievement of business objectives.

Required Skills & Experience:

• 4–6 years of experience in Media Planning, Performance Marketing, or Digital Strategy.

• Hands-on experience with Meta Ads, Google Ads, and LinkedIn Campaign Manager.

• Strong communication and client management skills.

• Proficiency in Microsoft Excel, PowerPoint, Looker Studio (Google Data Studio), Google Analytics, and Microsoft Clarity.

• Strong analytical and problem-solving abilities.

Good to Have:

• Experience managing App Install/App Promotion campaigns.

• Experience with additional advertising platforms and campaign measurement tools.