Sr Marketing Operations Executive(SFMC)

We are looking for a Sr Marketing Operations Executive,Salesforce Marketing Cloud, for a

direct client-facing individual contributor role. The candidate will be responsible for

end-to-end campaign execution, operational excellence, client communication, reporting,

dashboard preparation, and campaign performance analysis.

This role requires strong hands-on expertise in Salesforce Marketing Cloud, a high level of

ownership, strong communication skills, and the ability to work independently in a

remote environment with discipline and accountability.

Special skill sets (if any):Certification: Salesforce Certified Marketing Cloud Email Specialist

Key Responsibilities

1) Campaign Execution and Operational Excellence

Execute end-to-end email and CRM campaigns within Salesforce Marketing Cloud

Manage campaign setup, segmentation, deployment, scheduling, journey execution, and

post-deployment checks

Ensure campaign accuracy across audience selection, links, tracking, personalization,

suppression logic, and scheduling

Maintain high standards of quality assurance and timely delivery

Troubleshoot execution, journey, data, and platform-related issues

2) Salesforce Marketing Cloud Platform Management

Work hands-on across core Salesforce Marketing Cloud capabilities including:

AMPscript

Email Studio

Automation Studio

Journey Builder

Contact Builder

CloudPages

SQL

Mobile Studio

HTML/CSS

Build and manage automations, customer journeys, segmentation logic, and data

extensions

Create and manage CloudPages, landing pages, and forms

Support personalization and dynamic content requirements

Leverage Einstein features where applicable to support optimization and campaign

effectiveness

3) Client Communication and Stakeholder Management

Act as a direct point of contact for clients on campaign-related communication

Manage client expectations on deliverables, timelines, feasibility, and dependencies

Provide clear, structured, and confidence-building campaign updates

Build trust through strong, influential, and professional communication

Coordinate effectively with internal teams including strategy, design, copy, QA, and

production

4) Reporting, Dashboards, and Analytics

Prepare campaign reports, dashboards, and trackers for clients and internal

stakeholders

Analyze campaign performance, operational trends, and data points

Share meaningful insights and actionable recommendations

Ensure accuracy, consistency, and timeliness in reporting

5) Ownership and Remote Working Discipline

Work effectively in a remote setup with strong self-discipline and accountability

Demonstrate ownership of timelines, deliverables, communication, and execution quality

Maintain proactive follow-up, transparency, and responsiveness

Operate independently with minimal supervision

Required Skills

Technical Skills

Strong hands-on experience in Salesforce Marketing Cloud

Expertise in:

AMPscript

Email Studio

Automation Studio

Journey Builder

Contact Builder

CloudPages

SQL

HTML/CSS

Experience in building and managing landing pages and forms

Experience with Einstein features in Salesforce Marketing Cloud

Strong understanding of campaign execution, customer journeys, segmentation, and

automation workflows

Experience in reporting, dashboard creation, and campaign analytics

Good working knowledge of Excel or Google Sheets

Strong QA and troubleshooting skills

Soft Skills

Strong client communication skills

Influential and impressive communication ability

Strong ownership mindset

High attention to detail

Strong analytical and problem-solving skills

Ability to manage multiple priorities and deadlines

Strong stakeholder coordination skills

Self-discipline and ability to work independently in a remote environment

Qualifications

Minimum Certification Required: Salesforce Certified Marketing Cloud Email

Specialist

Bachelor's degree in Marketing, Business Administration, Information Technology,

Computer Applications, Computer Science, Engineering, Communications, or a related

field

Relevant hands-on experience and certification will carry higher weight than academic

specialization