Experience: 3.50 + years
Salary: INR 500000-700000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
Braze, Multi-Channel Template Creation, Canvas & Journeys, A/B testing, Segmentation, Liquid & Connected Content
Uplers is Looking for:
We are looking for a Sr. Marketing Operations Executive with strong expertise in Braze for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, lifecycle automation, cross-channel engagement, client communication, reporting, and performance optimization.
This role requires deep hands-on experience in Braze, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.
Key Responsibilities
- Campaign Execution and Operational Excellence
- Execute end-to-end multi-channel campaigns using Braze (Email, Push, In-App, SMS)
- Manage campaign setup, audience targeting, scheduling, and deployment
- Ensure campaign accuracy across personalization, segmentation, links, tracking, and suppression logic
- Maintain strong QA practices and ensure timely delivery
- Troubleshoot campaign, canvas, and data-related issues
- Braze Platform Management
- Work hands-on across core Braze capabilities including:
- Canvas (customer journey orchestration)
- Campaigns (one-time and triggered)
- Segments & Filters
- Liquid Personalization (dynamic content)
- Connected Content
- Content Blocks
- Catalogs (if applicable)
- In-App Messages
- Push Notifications
- Email Templates (HTML/CSS)
- Reporting, Dashboards, and Analytics
- Track and analyze campaign performance across channels
- Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
- Build dashboards and performance reports
- Provide actionable insights for campaign and journey optimization
- Conduct A/B testing and experimentation analysis
- Ownership and Remote Working Discipline
- Work effectively in a remote setup with strong self-discipline and accountability
- Demonstrate ownership of timelines, deliverables, communication, and execution quality
- Maintain proactive follow-up, transparency, and responsiveness
- Operate independently with minimal supervision
Key Responsibilities:
- Build and manage Canvases (multi-step journeys with decision splits)
- Configure event-based triggers and user attribute-based segmentation
- Implement personalization using Liquid and dynamic content
- Manage reusable content blocks and templates
- Ensure data consistency and audience accuracy
Required Skills
Technical Skills
- Strong hands-on experience in Braze
- Expertise in:
Canvas (journey orchestration)
Campaign setup (Email, Push, In-App, SMS)
Segmentation & audience targeting
Liquid templating for personalization
Connected Content & dynamic data
Strong understanding of:
Event-based marketing & behavioral targeting
User lifecycle management
Cross-channel campaign strategy
Proficiency in HTML/CSS
Basic knowledge of JavaScript / JSON (for Connected Content)
Experience in reporting, dashboards, and analytics
Strong QA and troubleshooting skills
Soft Skills
- Strong client communication skills
- Influential and impressive communication ability
- Strong ownership mindset
- High attention to detail
- Strong analytical and problem-solving skills
- Ability to manage multiple priorities and deadlines
- Strong stakeholder coordination skills
- Self-discipline and ability to work independently in a remote environment
Qualifications
- Minimum Certification Required: Braze Certified Marketer / Braze Practitioner Certification
- Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field
- Relevant hands-on experience and certification will carry higher weight than academic specialization
Experience Required
- 3.5+ years of relevant experience in marketing operations, campaign execution in Braze
- Prior experience in a direct client-facing role is strongly preferred
- Experience working in a remote environment will be an added advantage
Preferred Profile
- Strong in campaign execution, automation workflows, and reporting
- Experience managing end-to-end campaign, Canvas delivery
- Mature, proactive, and solution-oriented
- Able to independently manage execution quality and timelines
- Comfortable working in a fast-paced and accountability-driven environment
Ideal Candidate
A self-driven Braze professional who can independently manage cross-channel campaign execution, customer journeys (Canvas), personalization, client communication, reporting, and performance optimization while maintaining strong ownership and discipline in a remote working setup.
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
