Sr Marketing Executive

Dear Candidate,

Greetings From Binary Semantics Ltd.

Immediate hiring for Sr Marketing Executive- Gurgaon(WFO)

Exp: Min 5y.

About Company:

Binary Semantics Limited (BSL) is a ISO 9001: 2015 & ISO 27001:2013 and CMMI Level 3 offshore development and a software services company headquartered in Gurugram. We have strong software engineering and service processes and are providing wide range of services varying from maintenance of existing applications to full life-cycle development of enterprise-wide business applications to the satisfaction of our customers since 1986. Our Robust Processes and Methodologies have been successfully tried and tested for over three decades with our clients. Our portfolio of services includes Application Engineering and Implementation, Product Engineering, Professional Consulting, IoT and Vehicle Telematics, Web Presence Enhancement, Business Intelligence & Analytics services and many more.

List of our gold and silver partners and alliances includes Maplesoft, SAS, Microsoft and Oracle. Our practice area includes engineering and automotive manufacturing, personnel & compensation applications, insurance & finance etc.

Marketing Executive – Campaigns & Digital Marketing

Role Summary

The Marketing Executive will support end-to-end marketing activities across campaign planning, email marketing, website enhancement, social media, competitor research, event marketing, content creation, and stakeholder coordination. The role requires strong copywriting, analytical, and project coordination skills to ensure timely execution of marketing initiatives across business units.

Key Responsibilities

• Conduct campaign performance analysis and provide actionable recommendations.
• Analyse email campaign performance and suggest improvements.
• Develop marketing copies for social media
• Coordinate with design and content teams for collateral development.
• Sharing analysis feedback and suggestions to respective team.
• Coordinate implementation and testing of website updates.
• Support website content and UX improvement initiatives.
• Research relevant industry groups and communities for engagement on social media
• Drive participation and brand visibility across digital channels.
• Support GTM-related social media initiatives.
• Conduct competitor analysis (monthly).
• Research market trends, industry developments, and customer insights.
• Perform marketing audits and provide improvement recommendations.
• Research relevant industry events and conferences.
• Support account mapping and attendee research.
• Coordinate event-related marketing activities and follow-ups.
• Track campaign performance and identify opportunities for improvement.

Required Skills

• Copywriting skills.
• Email marketing and campaign management experience.
• Social media management knowledge.
• Basic understanding of SEO, Google Ads, and website management.
• Strong research and analytical capabilities.
• Excellent communication and stakeholder management skills.
• Proficiency in Excel, PowerPoint, and marketing automation tools.
• Ability to manage multiple projects simultaneously.

Interested candidate can share their resume on below email id with details:

[Confidential Information]

Exp:

CTC:

ECTC:

Notice Period/Last Working Day:

Location:

Regards,

Juhi Khubchandani

Talent Acquisition

Binary Semantics Ltd.

Gurgaon