Sr. Marketing Executive(B2B SaaS) - Hyderabad (On-Site)

Salary: 40,000 60,000 per month

Location: Hyderabad

Experience: 47 years

You will be responsible for owning the entire marketing function from strategy to execution. Your mission is to create a predictable pipeline of qualified leads, build a strong brand presence, and position Steps AI as a category leader.

This role is ideal for someone who combines strategic thinking with hands-on execution and has experience growing B2B SaaS products.

Strategy & Leadership

• Develop and own the end-to-end marketing strategy
• Define positioning, messaging, and brand narrative
• Build quarterly and annual growth plans tied to revenue goals

Demand Generation

• Lead performance marketing across platforms like
• Google Ads
• LinkedIn Ads
• Oversee SEO, content marketing, and inbound growth
• Build lead generation funnels and optimize conversion rates

Content & Brand

• Guide content strategy (blogs, LinkedIn, case studies, landing pages)
• Ensure consistent messaging across website, social, and campaigns
• Drive thought leadership initiatives

Analytics & Optimization

• Own marketing metrics: CPL, CAC, MQL SQL conversion, ROI
• Use tools like Google Analytics, CRM, and ad dashboards for performance tracking
• Run experiments to improve acquisition and retention

Team & Collaboration

• Work closely with founders, sales, and product teams
• Manage freelancers or junior marketers as the team grows
• Align marketing efforts with product launches and GTM strategy

Must-Have Experience

• 47 years in B2B marketing, preferably in SaaS or tech
• Proven track record of generating pipeline through marketing
• Strong understanding of demand generation and growth marketing
• Experience managing paid acquisition + organic channels
• Ability to balance strategy with execution

Good to Have

• Experience marketing AI or deep-tech products
• Familiarity with marketing automation and CRM workflows
• Prior experience in an early-stage startup

• Ownership mindset and leadership ability
• Analytical and ROI-focused
• Strong communication and storytelling skills
• Comfortable in a fast-moving startup environment

• Build a scalable marketing engine from scratch
• Create consistent inbound lead flow
• Establish Steps AI as a recognized brand in its category
• Directly impact company revenue growth

• Work directly with founders on growth strategy
• High ownership and decision-making authority
• Fast-growth AI startup exposure
• Flexible and performance-driven culture