Sr Manager, Marketing - ELL

We are seeking a strategic and focused Senior Manager, Marketing to head up National Geographic Learning English ELL (English Language Learning) in Asia. This is an impactful role that comes with responsibility for running and implementing marketing programs that amplify our global brand and product initiatives across the region.

You'll lead a team committed to a clear strategy that drives measurable pipeline, engagement, and revenue impact. This team works in demand & engagement, events, and product marketing.

This role reports to the Senior Director, International Marketing English Language Learning and works in close alignment with regional Sales leadership and global marketing teams.

Focus of the role:

• 70% Demand Marketing: pipeline generation, campaign execution, sales alignment, and performance management
• 30% Engagement Marketing: adoption, retention, renewal, and expansion support

What you'll do here:

Lead regional marketing execution

• Own and deliver the regional marketing plan, translating global strategy into regionally relevant demand and engagement programs.
• Maintain focus on doing fewer things well by prioritizing marketing programs that drive measurable pipeline and business growth.
• Partner with global marketing teams to coordinate on core messaging, positioning, and campaigns; and share regional insights and performance data back into global planning.

Drive demand and pipeline performance

• Lead regional demand generation strategy and execution, including campaigns, content, events, and sales enablement.
• Partner closely with Sales leaders to align on target accounts and segments, campaign priorities and timing, and pipeline goals, conversion metrics, and follow‑up.
• Maintain strong operations for lead flow, pipeline hygiene, and handoff with Sales and Revenue Operations.

Lead all aspects of engagement and lifecycle marketing

• Ensure regional execution of onboarding, adoption, retention, renewal, and expansion programs.
• Balance engagement investment against demand priorities, ensuring engagement efforts support revenue growth and customer value realization.
• Use customer feedback and operational metrics to continuously refine lifecycle approaches.

Develop and manage the team

• Provide clear direction, mentoring, and feedback to your team members to grow executional excellence and confidence, ensure high standards, and continuous improvement.
• Establish clarity on roles, responsibilities, and decision‑making to enable speed and accountability.

Plan, measure, and report

• Lead quarterly and annual marketing planning for the region, including goals, priorities, and resourcing.
• Define success metrics and ensure regular reporting on campaign performance, pipeline contribution, and engagement outcomes.
• Communicate results, insights, and recommendations clearly to senior leadership and cross‑functional partners.

Skills you will need here:

• Strong background in demand marketing, with experience advancing lead development and affecting revenue performance. This role is heavily focused on generating MQLs that convert.
• Working knowledge of customer interaction and lifecycle management, including adoption, retention, and renewal support.
• Confirmed expertise in leading and mentoring marketing teams, ideally in a matrixed environment.
• Ability to build and deliver a clear plan, prioritize, and ensure follow‑through and adjustment.
• Strong analytical skills, with experience measuring performance and using data to guide decisions.
• Typically requires 8–10+ years of relevant marketing experience, including people management.