Sr. Manager- Growth Marketing

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Job Title : Sr. Manager- Growth Marketing

Job Location : HSR Layout, Bangalore (on-site)

Mode of work: On-site, Monday to Friday

Key Responsibilities :

1. Performance Marketing

-Lead paid acquisition across Meta, Google, YouTube, and emerging channels.

-Experiment with new ad formats, attribution models, and martech integrations to improve scale and efficiency.

-Build and optimize audience strategies, media plans, and creative testing frameworks to maximize platform efficiency and ROI.

-Drive full-funnel performance analysis awareness engagement conversion and optimize for ROI.

-Partner with data teams to run experiments on incrementality and funnel optimization.-

Partner with the Creative and Category teams to deliver high-performing assets across formats (video, static, carousel), ensuring every creative is optimized for platform performance and ROI.

-Recommend website merchandising strategy and creatives to drive conversion rate improvement

-Define segmentation, communication cadence, and personalized lifecycle campaigns to drive repeat purchase rate and LTV.

2. Influencer Marketing

-Lead BlissClub's influencer and creator marketing strategy across nano, micro, and macro influencers.

-Develop and own the end-to-end influencer funnel from creator identification, onboarding, and campaign execution to performance tracking and ROI measurement.

-Collaborate with the creative and brand teams to design influencer-led storytelling that builds brand equity and drives measurable outcomes (awareness, consideration, conversions).

-Build long-term creator partnerships aligned with BlissClub's brand ethos and campaign calendar.

-Define clear success metrics (views, engagement rate, cost per engagement, content reuse, and new user acquisition via influencer traffic).

-Continuously test formats and platforms (Reels, YouTube Shorts, UGC, affiliate, etc.) to maximize impact.

3. Analytics, Insights & Experimentation

-Drive data-backed decision-making across all performance, retention, and influencer initiatives.

-Own marketing dashboards tracking CAC, ROAS, LTV, influencer ROI, and campaign efficiency.

-Analyze cross-channel performance to uncover insights and drive continuous improvement.

-Regularly present insights and recommendations to leadership to inform marketing strategy and spend allocation.

4. Leadership & Collaboration

-Partner with creative, product, tech, data, and merchandising teams to build an integrated growth engine

-Manage agency and platform relationships to bring best-in-class execution and innovation

-Mentor junior team members, fostering cross-functional learning and marketing excellence.

Qualifications:

-68 years of hands-on experience in performance marketing across Meta, Google, and app-focused platforms, along with proven experience in managing influencer and creator marketing programs at scale

-Experience of handling D2C business

-MBA from Tier 1 institutes

Who we are :

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

www.blissclub.com

Our Founder and CEO, Minu Margeret: LinkedIN