Sr/Lead Analyst (GA4)

Required Skills & Experience

6+years Experience

• Experience in Web Analytics / Digital Analytics / Marketing Analytics / Data Analytics.
• Strong hands-on experience with Google Analytics 4 (GA4).
• Strong proficiency in SQL for data extraction and analysis.
• Experience creating dashboards and reports using one or more of:
• Looker Studio
• Tableau
• Power BI
• Similar BI/data visualization tools.
• Hands-on experience with A/B testing and experimentation.
• Understanding of fundamental statistics, including:
• Hypothesis testing
• Statistical significance
• Confidence intervals
• Correlation
• Basic regression concepts
• Strong analytical and problem-solving skills.
• Ability to identify trends and convert data findings into actionable recommendations.
• Strong communication skills with the ability to present insights to business and technical stakeholders.