Sr. Influencer Marketing Executive

Company Description Brand Visage Communications is a new-age marketing agency that offers strategic solutions across digital and offline media for modern brands. The team focuses on customer-led communication, aligning marketing strategies with evolving consumer behavior and market trends in India. By understanding market dynamics, customer needs, brand objectives, and effective communication, the company delivers impactful campaigns. Its core strength lies in providing 360-degree branding and advertising solutions, maximizing return on investment through holistic strategies in social media marketing, online advertising, SEO, and public relations (PR).

Role Description The Sr. Influencer Marketing Executive is a full-time, on-site role based in New Delhi. This role involves planning and executing influencer marketing campaigns, from identifying and shortlisting relevant creators to negotiating collaborations and managing end-to-end campaign delivery. The individual will coordinate closely with internal teams to align influencer strategies with broader social media, digital marketing, and PR initiatives, ensuring brand consistency and measurable impact. Daily responsibilities include maintaining influencer relationships, tracking campaign performance, preparing reports and insights, and supporting new business pitches with influencer-led ideas and proposals. The role also includes staying updated on platform trends, competitor activities, and emerging influencers to refine and optimize campaign strategies.

Qualifications

• Strong communication and interpersonal skills to manage influencers, clients, and internal stakeholders.
• Hands-on experience in influencer marketing, including campaign planning, creator outreach, negotiation, and performance tracking.
• Knowledge of social media marketing across platforms such as Instagram, YouTube, Facebook, and emerging channels.
• Sales or business development aptitude to support client pitches, upsell influencer solutions, and contribute to revenue growth.
• Analytical skills for using campaign metrics, dashboards, and reports to optimize performance and demonstrate ROI.
• Ability to work in a fast-paced agency environment, manage multiple projects, and meet deadlines.
• Bachelor's degree in Marketing, Communications, Media, or a related field; agency experience in digital or influencer marketing is an advantage.