Sr. Graphic Designer

Company Description

Founded in 2022, SkinInspired is redefining clinical skincare in India by delivering science-backed, dermatologist-formulated solutions designed to elevate natural skin health and radiance. Built on a philosophy of simplified yet high-performance routines, SkinInspired curates essential, evidence-based actives that address core skin concerns without compromising barrier safety. Every formulation is engineered for Indian skin physiology, climate exposure, and lifestyle stressors, ensuring targeted solutions for all skin types and concerns. SkinInspired is proudly backed by Unilever Ventures.

Role Description

We are hiring a Senior Graphic Designer who will own SkinInspired's visual language across digital, marketplace, packaging and performance marketing assets. This role demands a design-trained professional with strong FMCG and D2C exposure, capable of translating product science into conversion-driven creative systems.

Key Responsibilities

1.Brand & Campaign Design

• Lead the visual execution of brand campaigns, product launches and digital IPs
• Create high-impact creatives for Meta, Google, Amazon, Nykaa and D2C platforms
• Translate dermat-led formulations into clean, premium, science-first design systems

2. Packaging & Marketplace

• Design packaging artworks, labels, inserts and outer cartons
• Build Amazon A+ content, PDP creatives and brand store visuals
• Maintain compliance-ready packaging design aligned with FMCG standards

3. Performance Marketing

• Design ad creatives optimised for ROAS and CTR
• Develop scalable creative systems for continuous A/B testing
• Partner with marketing teams to build conversion-first design frameworks

4. Brand Governance

• Own and evolve brand visual guidelines
• Ensure consistency across digital, packaging and offline assets
• Mentor junior designers and creative interns

Qualifications

• 47 years of experience in FMCG / D2C brands
• Proven exposure to beauty, skincare, personal care, or lifestyle categories preferred
• Hands-on experience with packaging, marketplaces and performance creatives
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of branding, typography, layout systems and colour psychology
• Ability to design for conversion, not just aesthetics.