Sr. Executive- Social Media

About Beco

We make everyday home and kitchen products using natural ingredients and sustainable alternatives. Our goal is simple: better products for you, without harming the environment.

Key Responsibilities:

1 .Daily Execution:

Own the daily publishing of content across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), including feeds and stories.

Schedule and manage posts based on the pre-approved content calendar.

2. Social Media Calendar Management:

Collaborate with the design and content teams to create monthly content calendars.

Ensure timely coordination and clear briefs for creatives and campaign assets.

3. Content Planning & Strategy:

Support the development of strategic content buckets aligned with brand goals.

Help ideate and execute content campaigns, product launches, and influencer activations.

4. In-House Photoshoots & Production:

Plan, coordinate, and execute in-house content shoots including product photography, reels, behind-the-scenes stories, etc.

5. Trend Monitoring & Analysis:

Spot trending topics, viral challenges, and emerging formats to ensure the brand remains relevant and timely.

6. Community Engagement:

Monitor and manage community interactions, comments.

Actively engage with followers to drive organic reach and brand love.

Requirements:

• 24 years of experience in a social media role, preferably in the FMCG or consumer brand sector.
• Strong understanding of digital content formats, social platform best practices, and visual storytelling.
• Ability to multi-task in a fast-paced environment and adapt quickly to shifting trends.
• Excellent communication and organizational skills.

Location - Andheri, Marol