Sr. Executive - Performance Marketing

About the Role

We're looking for a B2B Performance Marketer with SaaS or IT services experience and a strong lead generation mindset. You'll drive new business through paid, LinkedIn, partner and SEO channels.

Paid Campaigns

• Plan, launch and optimize campaigns on Google Ads, LinkedIn Ads and Meta.
• Manage budgets and improve cost per lead and return on ad spending.
• Build complete campaigns: target audience, offer, landing page, ad creative, tracking and reporting.

LinkedIn Lead Generation

• Find and reach potential clients on LinkedIn using Sales Navigator.
• Run LinkedIn outreach through connection requests and message sequences that book meetings.
• Run LinkedIn Lead Gen Form campaigns.

Affiliate & Partner Channels

• Set up and manage affiliate and referral programs.
• Generate leads through the ServiceNow partner ecosystem and similar platforms.
• Find new partners who can send us business.

SEO

• Run SEO audits and share clear action plans with developers and content teams. Sharing input to the team.
• Support SEO strategy, including keywords, competitor analysis and content opportunities

Requirements

• 5+ years in performance marketing, preferably in B2B, IT services or SaaS.
• Proven track record of generating quality leads.
• Hands-on experience with Google Ads, LinkedIn Ads, Sales Navigator and SEO tools such as SEMrush or Ahrefs.
• Target-driven and able to work independently.