Sr. Executive – Marketing & Communications

Job Responsibilities:

Assisting 3Gen Consulting with internal and external corporate communications.

Writing blogs, insights and other type of content for marketing material and SEO purposes

Researching and analyzing the market; identifying smart insights and trends; and sharing market intelligence with the internal team.

Managing and updating 3Gen's social media platforms, by growing 3Gen's network of followers, posting regularly, joining relevant industry groups and engaging audience with relevant content.

Assisting marketing team to update website content regularly with new blogs/articles/videos/infographics.

Managing content edits on the website.

Launch weekly email campaigns and lead generation campaigns and monitor campaign performance.

Measure performance of digital marketing efforts using web analytic tools (e.g., Google Analytics & Google Search Console)

Work on SEO activities (link building activities) to improve keyword ranking, increase traffic to website and ensure more enquiries/leads are generated through website organically.

Creating & designing marketing collaterals as per requirement

Work on building promotional videos, content, collaterals for the company

Building database of prospects by researching target companies through various research tools

Managing webchat tool and contributing towards lead generation through website through the webchat process

Contributing towards Quora submissions for relevant keywords and topics

Working on identifying channel partners through LinkedIn platform

Acquiring insight in online marketing trends and keep strategies up to date Behavioral Attributes Required

Communication skills and networking ability

Strong attention to detail

Good organization and planning skills

Creativity and writing skills Domain/Functional Attributes

Strong SEO & WordPress knowledge

Knowledge of US Healthcare domain

Fluent English

Strong healthcare writing skills (primarily revenue cycle management)

Educational Requirements: Graduate or postgraduate with digital marketing certification Completion of writing courses

4 to 6 years of experience in Digital Marketing Marketing experience for the US healthcare RCM market would be an added advantage Healthcare writing experience.