Digital Strategy: Develop and execute a comprehensive digital strategy that aligns with the company's business goals, driving growth and customer engagement.
Team Leadership: Lead, motivate, and mentor a multidisciplinary digital team (e.g., digital marketers, data analysts, content creators, UX/UI designers).
Cross-functional Collaboration: Work closely with marketing, technology, and product teams to align digital initiatives with broader organizational objectives.
Digital Marketing Management: Oversee digital marketing campaigns across all channels (SEO, SEM, social media, email marketing, paid media, etc.), ensuring they are optimized for performance and ROI.
E-Commerce Optimization: Lead the digital commerce strategy, ensuring a seamless and conversion-focused online shopping experience for customers.
Customer Experience: Champion customer-centric digital initiatives that improve the overall user experience and journey across digital touchpoints.
Data-Driven Decision Making: Leverage data analytics to measure, monitor, and optimize the performance of digital campaigns, ensuring continuous improvement.
Technology and Tools: Stay up to date with the latest digital tools, technologies, and trends. Make recommendations for tech investments that will enhance digital capabilities.
Digital Innovation: Lead the exploration of new digital technologies and platforms (e.g., AI, automation, chatbots) to stay ahead of industry trends and customer expectations.
Budget Management: Manage and optimize the digital marketing budget to ensure cost-effective campaign execution and maximum ROI.
Qualifications:
senior digital marketing or digital leadership role, with a proven track record of successful digital transformations.
Expertise in digital marketing strategies, e-commerce, and customer experience optimization.
Strong leadership and people management skills, with the ability to inspire and guide a diverse team.
Analytical mindset with experience using data and analytics tools (Google Analytics, SEMrush, etc.) to inform decision-making and improve performance.
In-depth knowledge of digital marketing channels, trends, and best practices.
Strong understanding of web technologies, CMS platforms, and e-commerce tools.
Experience in managing and optimizing digital budgets to maximize returns.
Ability to thrive in a fast-paced, constantly changing environment.
Bachelor's degree in Marketing, Business, Digital Media, or a related field (or equivalent experience).
Preferred Skills:
Experience with advanced digital technologies (e.g., AI, AR/VR, blockchain) and emerging digital trends.
Experience in a specific industry (e.g., e-commerce, fintech, tech) is a plus.
Familiarity with agile methodologies and digital project management tools.
Certification in digital marketing or related areas (e.g., Google Ads, HubSpot, Facebook Blueprint).
