Sr Executive (Digital Marketing)

Qualification

• BE Electronics / Instrumentation or Any Graduate or Post Graduate.
• Preference given to candidates who have completed any Digital Marketing course.

Experience

• Minimum 3 to 5 years experience in Digital Marketing.

Job Responsibilities

• Generate Sales of Automation Products Through Online Way.
• Plan and conduct online marketing/promotion activities.
• Responsible to develop and manage digital marketing campaigns.
• Create and Drive social media, PR strategy.
• Identify new markets and new customers.
• In consultation with Management, identify, plan and manage branding activities, events and technical meets.
• Manage and maintain the organization's website(s).
• Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook and Twitter.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continually work on the Search Engine Optimization (SEO) of the website(s).
• Fix any errors or bugs in online content.
• Create, edit and post videos, content to online sites.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns, internal newsletters.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
• Work on printed material to supplement products and service.

Key Skills

• SEO
• Google Tag Manager
• Google Adwords (Search, Display, Shopping Ads, Remarketing)
• Google Analytics
• Google Search Console
• Affiliate Marketing
• Social Media (Facebook, Twitter, LinkedIn, YouTube)