Paid App Marketing (Affiliate Focus)
Experience: 1 to 4 Years
Industry Preference: Healthcare
Role Overview
Own and scale the Affiliate channel for app growth. Drive monthly acquisition targets, manage spends above Rs 50L, ensure traffic quality, and improve CAC efficiency through strong partner management and data led decision making.
Key Responsibilities
Channel Ownership
- End to end management of affiliate app campaigns.
- Own monthly volume and CAC targets.
- Scale channel while maintaining quality and contribution goals.
Partner Management & Negotiation
- Negotiate CPI and CPA commercials.
- Lead weekly and monthly performance reviews.
- Identify new growth opportunities with partners.
Fraud & Quality Control
- Identify anomalies such as click flooding, CTIT spikes and abnormal install patterns.
- Implement validation rules in AppsFlyer.
- Monitor raw and activity reports to ensure traffic quality.
Measurement & Optimization
- Analyze LTV, retention and cohort quality via AppsFlyer.
- Evaluate incremental impact of affiliate traffic.
- Drive CAC reduction initiatives and payout model experiments.
Requirements
- 1 to 4 years in Affiliate/Paid performance Marketing.
- Hands on experience managing campaigns.
- Experience handling monthly spends above Rs 50L.
- Deep understanding of AppsFlyer including LTV, raw reports, event mapping and partner integrations.
- Strong analytical and negotiation skills.
Good to Have
- Exposure to Google App Campaigns, Apple Search Ads and Meta Ads.
- Understanding of Business metrics - Revenue, Gross Margin and Contribution Margin.
