Sr. Executive- BTL & Brand Activation

About Us

Classic Marble Company (CMC) is one of India's leading luxury surface brands, recognized for innovation, quality, and excellence in premium marble, stone, and surface solutions. We partner with leading architects, designers, developers, and contractors to create iconic spaces across the country.

Position Overview

We are seeking a dynamic and execution-focused Sr. Executive - BTL & Brand Activation to drive on-ground brand visibility, retail branding, and activation initiatives across key markets. The role will be responsible for planning and executing impactful BTL campaigns, identifying branding opportunities, coordinating with internal stakeholders and external partners, and ensuring consistent brand presence at retail touchpoints. The ideal candidate should have strong project management abilities, excellent coordination skills, and a passion for creating engaging consumer experiences through innovative activation programs.

This position offers an exciting opportunity to contribute to brand growth by enhancing market presence, improving customer engagement, and supporting business objectives through effective activation and retail marketing initiatives.

What You'll Do

Execute BTL campaigns, retail activations, and brand visibility initiatives

Identify branding opportunities through regular market visits and recce activities

Coordinate with Sales teams, agencies, and vendors for seamless execution

Manage POSM, in-store branding, and retail communication assets

Conduct market audits and recommend visibility improvements

Drive campaign execution from planning to implementation and reporting

Generate activation ideas based on consumer and market insights

What We're Looking For

2-5 years of experience in BTL, Brand Activation, Trade Marketing, or Retail Branding

Strong execution and stakeholder management skills

Experience working with vendors, agencies, and sales teams

Willingness to travel for market visits and activations

Exposure to retail, consumer, lifestyle, or building materials industries is a plus

Key Competencies

BTL Marketing & Brand Activation

Retail Branding & Visibility Management

Campaign Planning & Execution

Stakeholder & Vendor Management

Market Research & Consumer Insights

Project & Budget Management

Communication & Coordination Skills

Analytical & Problem-Solving Ability

Creativity & Innovation

Result Orientation & Execution Excellence

Attention to Detail

Team Collaboration & Ownership

Why Join Us

Opportunity to work on high-impact brand activation projects

Ownership of end-to-end campaign execution

Collaborative and fast-paced environment

Exposure to cross-functional teams and market-facing initiatives

Equal Opportunity Statement

CMC is committed to diversity and inclusivity in the workplace. We encourage applications from individuals of all backgrounds and experiences.