Overview
We are seeking a dynamic and strategic marketing leader to drive business growth and market share through brand management excellence, product innovation, and digital engagement. The ideal candidate will have a strong foundation in FMCG sales, proven expertise in brand management, and a track record of successful product launches. This role requires a collaborative leader who can inspire teams, leverage digital tools, and integrate AI-driven solutions to enhance productivity and marketing effectiveness. The candidate should have experience working in a multinational environment and be adept at driving alignment with global teams. Industry experience in FMCG, Nutraceuticals, Health & Wellness is highly preferred.
How You'll Make An Impact
- Develop and execute marketing strategies to drive business growth and increase market share.
- Ensure strong brand positioning and management across all channels.
- Influence and drive the marketing agenda across key stakeholders globally and at the country level.
- Collaborate with global teams to align brand and product strategies.
- Lead brand-building initiatives to strengthen equity and relevance.
- Prioritize product innovation and new product development as a key growth driver.
- Manage end-to-end product lifecycle and deliver successful launches.
- Utilize consumer insights and market research to identify unmet needs and create differentiated offerings.
- Oversee media planning and buying to maximize ROI.
- Manage celebrity endorsements, sponsored athletes, and large sponsorship deals to enhance brand visibility.
- Negotiate and manage celebrity contracts and sponsorship agreements effectively.
- Champion digital-first marketing strategies, including social, web, and app engagement.
- Incorporate AI tools to optimize marketing processes and team productivity.
- Support engagement and communication for loyalty programs to enhance customer retention.
- Increase recruitment and engagement for websites, health apps, and loyalty platforms.
- Build, mentor, and lead a high-performing marketing team.
- Foster a collaborative and inclusive work culture.
Qualifications For Success
Education
- MBA from a reputed institute is mandatory.
- Industry experience in FMCG, Nutraceuticals, Health & Wellness preferred.
Experience
- 20 years of marketing experience with early career exposure in FMCG sales.
- Proven success in brand management and product innovation.
- Strong experience in consumer-driven strategies and market research.
- Exposure to multinational environments and ability to work with global teams.
- Ability to influence and drive marketing priorities across global and local stakeholders.
- Experience in media planning, sponsorships, and celebrity contract management.
- Strong digital marketing expertise; familiarity with AI-driven tools is a plus.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Ability to manage budgets, analyze performance metrics, and deliver ROI-driven campaigns.
Skills/Certifications
- Strategic thinker with a hands-on approach.
- Digitally savvy and passionate about leveraging technology for marketing innovation.
- Strong business acumen and ability to influence stakeholders.
Key Performance Indicators (KPIs)
- Brand Equity Growth: Improvement in brand awareness, preference, and loyalty scores.
- Market Share Increase: Achieve targeted growth in key categories and geographies.
- Successful Product Launches: Number of new products launched on time and meeting revenue targets.
- Digital Engagement Metrics: Growth in website/app traffic, user engagement, and conversion rates.
- Media ROI: Efficiency of media spend and sponsorship impact on brand visibility.
- Stakeholder Alignment: Positive feedback and alignment with global and country-level teams.
- Team Performance: Employee engagement scores and retention within the marketing team.
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