- Design and oversee all aspects of client digital marketing strategy including, SEO,Google Ads, Bing Ads, meta ads, organic Social media, email, and affiliate campaigns.
- Develop data driven roadmap and monitor google, bing and social media campaign budgets.
- Hands On expertise in digital marketing tools, Including Google ads, Bing ads, meta ads, and other SEO tools, search console, GA-4, Google tag manager, Custom event tracking, enhanced conversion tracking Etc.
- Conduct a thorough SEO audit of our website.
- Identify and implement on-page and off-page SEO strategies.
- Optimise website content, including meta tags, keywords, and images.
- Improve website loading speed and mobile responsiveness.
- Build high-quality backlinks to increase domain authority.
- Monitor and report on SEO performance using tools like Google Analytics and Search Console.
- Provide recommendations for ongoing SEO improvements.
- Prepare accurate reports on our marketing campaign s overall performance.
- Driving traffic and engagement that translates to sales and brand promotion.
- define data driven strategy to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with an internal team to brainstorm new and innovative growth strategies.
- Design and manage paid media campaigns on Facebook, Instagram, Google, bing, LinkedIn, etc.
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Administrative set up from ad account buildouts, social media page management, pixel integration, etc. working with the client to ensure we collect all necessary assets at time of onboarding
- Create all kinds of content (including video, photos, and graphics), plan the calendar against our forward-thinking channel plan
- Develop, implement, and monitor the social media strategy
- Ensure our branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on the performance of our digital campaigns.
- Produce weekly, monthly, and quarterly reports for SEO organic traffic, Google Bing paid ROI, social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms
- Collaborate with the content writer to define content strategy
- Support the team as a subject matter expert and in project delivery relating to web and content delivery across the business
Skills and Qualifications
- Bachelor s/Master degree in computer science, Marketing, or related field.
- Exceptional written and verbal communication skills Must Required
- Proven experience as a Digital Marketing Specialist in an Ecommerce industry or similar environment.
- Exceptional GA-4 Analytics, Technical SEO, UI/UX, and CRO skills with a keen eye for detail.
- Portfolio showcasing a range of services as well as ecommerce industries.
- Excellent communication and interpersonal skills.
- A passion for digital marketing, and data driven approach
