Sr. Digital Marketing Specialist

Informica Technoservices LLP

4-6 Years

8 - 11 LPA

Noida

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Posted 3 days ago

Over 50 applicants have applied

Job Description

Sr. Digital Marketing Specialist

Location: Noida

Employment Type: Full-Time

Role Overview

We are seeking a highly strategic and execution-driven Sr. Digital Marketing Specialist to own and scale organic marketing efforts and the conversion ecosystem. The role will focus on advanced technical SEO, high-intent content strategy, Generative Engine Optimization (GEO), funnel intelligence, qualified organic traffic, lead qualification, and conversion optimization.

Essential Qualifications

Bachelor's/Master's degree in Business, Marketing, or a related field.
Proven experience working in a B2B IT Services environment.

Key Skills

Digital Marketing
SEO
SEO Tools
Funnel Creation
Email Marketing
Generative Engine Optimization (GEO)
Lead Generation
Conversion Optimization
Analytics & Tracking
CRM Tools

Key Responsibilities

Own and manage website traffic growth, focusing on both traffic volume and quality through SEO, content, and social media.
Work with SEO consultants to align the website with the latest SEO and Generative Engine Optimization (GEO) trends.
Develop and implement continuous website optimization strategies focused on discoverability, relevance, and user engagement.
Lead the content strategy framework across blogs, website pages, e-books, and other marketing assets.
Ensure content aligns with search intent, audience relevance, and brand positioning.
Manage end-to-end social media execution with a focus on click-throughs and website traffic.
Develop an integrated digital visibility strategy across the website, content, and social media channels.
Establish marketing asset strategies that support scalable and consistent branding.
Coordinate with SEO, content, design, and social media teams to ensure alignment with website traffic and business objectives.
Develop and optimize conversion funnels to improve lead qualification and consultation handoffs.
Monitor digital marketing performance and identify opportunities for revenue-focused growth.

Required Qualifications

4–5 years of experience in B2B IT Services Digital Marketing.
Strong expertise in SEO, including technical SEO, transactional content, and organic lead generation.
Proven experience in conversion funnel optimization and lead qualification.
Hands-on experience with GA4, GTM, conversion tracking, and CRM tools.
Ability to drive revenue-focused growth, not just website traffic.