Sr. Digital Marketing Executive

Role: Sr. Digital Marketing Executive

Department: Digital

Reports to: Head of Digital

Location: Mumbai

Mode: Hybrid

About the Role

We are looking for an experienced Sr. Digital Marketing Executive to join MX Advertising an integrated 360-degree communications agency based in Mumbai. The role demands a hands-on digital marketer with strong strategic and executional skills across performance & paid media, social media and content marketing. The candidate will be responsible for driving brand campaigns, managing digital communication and executing performance across multiple brands.

Key Responsibilities

Digital Strategy, Campaign Planning, Social Media & Influencer Marketing:

oPlan and coordinate monthly digital campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other digital platforms.

oDevelop brand content strategies, social media strategies & calendars aligned with client goals and audience insights.

oConduct brand audits, competitor analysis and market research to identify opportunities and optimize brand presence.

oManage end-to-end brand responsibilities, ensuring alignment with client expectations and marketing objectives.

oMonitor industry trends, consumer behaviour and emerging digital tools to enhance campaign effectiveness.

oRecommend innovative campaign ideas, influencer collaborations and audience engagement strategies.

Pitches, Reporting, Campaign Management & Analytics:

oOversee campaign timelines, budgets and resource allocation to ensure smooth and efficient execution.

oGenerate and share regular reports including tracking performance metrics, providing insights and optimization recommendations.

oCollaborate with third-party vendors and internal teams to ensure timely delivery and quality execution.

oCreate visually engaging presentations for client pitches, performance reports and strategic proposals.

Required Skills & Qualifications

4+ years of experience in digital marketing in an integrated / digital agency

Strong understanding of digital strategy, social media management and paid media campaigns.

Proficiency in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics etc.

Excellent presentation, analytical and communication skills with the ability to multitask and manage multiple client brands simultaneously.

About MX Advertising

At MX Advertising, we bring with us a legacy of over 35 yearsin building strong and enduring brands across domains. Over this journey, we've partnered with businesses and brands across Education, BFSI,Healthcare, Building Products & Home Dcor and Fashion & Lifestyle, helping them grow and stay relevant in an ever-changing market.

With a team of 100+ professionals, headquartered in Mumbai and servicing clients across India, we combine strategic insight with creative excellence and executional agility. Our strength lies in our ability to craft brand narratives that resonateand to deliver them seamlessly across channels.