Job Summary:
We are seeking a B2B Digital Marketing Executive who will work closely with the marketing team to support digital initiatives worldwide. This role is hands-on, focusing on WordPress updates, campaign execution, content publishing, website management using WordPress, content SEO and publishing, and performance tracking.
Experience: 2 to 5 years
Education:
- Engineering Graduate degree with excellent English proficiency (written and spoken) is preferred.
- Degree or Diploma in Digital Marketing and Design (preferred).
Key Responsibilities:
Specific Requirements:
- The candidate must have B2B experience.
- Update and maintain the Company's WordPress website (content uploads, page edits, plugin management).
- Support execution of digital marketing campaigns from beginning to end (social media, emailers, paid campaigns).
- Assist with blog formatting, landing page creation, and lead-generation forms.
- Create simple marketing creatives in Canva (social media posts, banners, infographics, email headers).
- Monitor campaign performance metrics and prepare simple reports for the team.
- Ensure brand consistency across all digital channels.
- Research and share best practices in digital marketing and SEO to support team growth.
- Create visually compelling design and PowerPoint personations capturing the value proposition, product stories.
- Liaison with Sales and Pre-Sales teams for go-to-market campaigns, collateral creation.
Required Skills & Competencies:
- 2-5 years of experience in digital marketing, account based marketing or campaign support roles.
- Experience in Telecom sector or technology sectors is preferable.
- Proficiency in WordPress and basic knowledge of SEO.
- Proficiency in Canva for creating simple digital creatives.
- Organized, detail-oriented, and comfortable working in a fast-paced environment.
- Strong team player with good communication skills.
Preferred Skills / Tools Knowledge:
- Familiarity with AI-powered video creation/editing tools (e.g., InVideo AI, Flow, CapCut, Visla, or similar).
- Familiarity with tools such as Sales force, Google Analytics, LinkedIn Ads, Emailer marketing platforms, etc.
