Job Description

Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Agency and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships.

KEY RESPONSIBILITIES:

Develop a digital marketing strategy by analyzing economic indicators, observing trends in supply and demand, recognizing clients and their existing and emerging needs, and tracking competition.
Plans and implements all web, SEO/SEM, database marketing, email, social media, and advertising campaigns.
Design, build and maintain our presence in social media
Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Brainstorms new and creative growth strategies by digital marketing and convinces clients in the same way with the creative team
Plan, implement and evaluate experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Optimizes user funnels by identifying important conversion and drop-off points.
To ensure that campaign reporting is accurate and well-written, using the appropriate metrics.