KEY ACCOUNTABILITIES
- Requirements Gathering & Analysis
- Solution Design & Documentation
- Stakeholder Collaboration & Communication
- Project & Delivery Oversight
- Platform Configuration & Support
MINIMUM QUALIFICATIONS
- Education Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered)
PREFERRED QUALIFICATIONS
Must Have Experience
- 6 9 years of relevant experience in a business-facing, solution-based business analyst position preferably marketing-related including at least 2 3 years of hands-on experience with Salesforce Marketing Cloud (SFMC).
- Proven expertise in requirements gathering, business process modelling, and functional documentation.
- Strong experience facilitating stakeholder interviews, workshops, and cross-functional collaboration.
- Hands-on experience with business analysis tools (e.g., JIRA, Confluence)
- Ability to work with technical teams to translate business needs into clear, actionable specifications.
- Excellent written and verbal communication skills.
- Strong analytical, problem-solving, and organizational skills
- Ability to translate technical concepts for non-technical stakeholders.
- Ability to work with marketing teams and data analysts to gather and refine requirements.
- Hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Contact Builder.
- Experience designing and optimizing multi-channel customer journeys.
- Basic knowledge in SQL and AMPscript.
- Experience working in Agile/Scrum delivery frameworks and using tools like JIRA or Confluence.
- Strong grasp of data governance, privacy compliance (GDPR, CAN-SPAM), and consent management in digital marketing.
- Experience with user onboarding, training, and documentation for SFMC systems.
- Experience building and supporting Marketing Cloud Personalization and Salesforce Data Cloud solutions.
Value Add Experience
- Understanding of marketing KPIs, campaign performance tracking, and reporting using tools like Datorama, Tableau, or Google Analytics.
- Experience working in industries with complex compliance or regulatory requirements
- Ability to train users or conduct SFMC enablement sessions for business stakeholders.
- Familiarity with A/B testing, lead scoring models, or predictive segmentation.
Skill proficiency Expectations:
Expert level
Intermediate Level
Basic Level
Business Analysis & Requirements Gathering, Stakeholder Communication & Workshops
Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting & Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts
AMPscript / SSJS/ API Integration (REST/SOAP)
