Sr. Data Analyst - Data Analysis Job

YASH Technologies is a leading technology integrator specializing in helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.

At YASH, we're a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth - bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.

We are looking forward to hireData Analysis Professionals in the following areas :

Job description:

Experience required: 5-7 years

• Consultant - Primary Market Research
• Quantitative Primary Market Research
• Design and execute advanced quantitative PMR studies, including ATUs, demand estimation, segmentation, conjoint / discrete choice modeling, MaxDiff, message testing, concept testing, and brand tracking studies.
• Translate business objectives into robust survey instruments, including screener logic, quota design, rating / ranking scales, trade-off exercises, patient chart modules, allocation exercises, and analysis-ready question structures.
• Develop detailed analysis plans covering cross-tabs, statistical significance testing, derived importance, key driver analysis, segmentation profiling, respondent-level modeling, preference share estimation, and sensitivity analyses.
• Oversee data quality and analytical rigor across fielding and reporting, including sample validation, straight-liner / speeder checks, outlier review, weighting, data QC, and interpretation of statistically meaningful findings.
• Qualitative Primary Market Research
• Design and execute qualitative PMR studies, including IDIs, focus groups, advisory boards, online communities, ethnographic research, patient journey research, and hybrid qual-quant research designs.
• Develop technically sound discussion guides with structured probes, laddering techniques, behavioral elicitation methods, stimulus testing, concept exposure, message diagnostics, and decision-driver exploration.
• Analyze interview transcripts and notes using structured coding frameworks, thematic analysis, respondent archetyping, journey mapping, decision pathway mapping, and unmet-need identification.
• Synthesize qualitative findings into evidence-backed insights, distinguishing stated responses from underlying beliefs, motivations, barriers, emotional drivers, and behavioral triggers.
• Research Tools, Analytics, and Technology
• Use analytics and statistical tools such as Excel, Q, or equivalent platforms for data cleaning, analysis, visualization, and advanced modeling.
• Apply advanced research analytics including conjoint modeling, MaxDiff analysis, TURF, clustering, factor analysis, regression modeling

At YASH, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment.We leverage career-oriented skilling models and optimize our collective intelligence aided with technology for continuous learning, unlearning, and relearning at a rapid pace and scale.

Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture